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– Dan Gillmor
Dan Gillmor: Thanks for having me.
Ross: So information overload is a special topic of yours, as you’ve taught it amongst other things.
Dan: Yeah it’s something I’ve been looking at for quite a long time. It stems from recognizing that media is democratized, the technology is democratized, so that it’s in everyone’s hands, that everyone can participate in public conversations, as well as private ones, and one result of that is a massive amount of information, and we have to sort it out.
Ross: Absolutely. We can look at it as a systemic problem, as in, there are certain things which we could, and maybe should, do to address it in terms of a systemic problem, but ultimately it comes down to us as individuals, we have to deal with the reality of this profusion of information, correct, incorrect, spurious and relevant.
Dan: Yes, we do. We need to get the help of players in the ecosystem that are powerful, and that could help us a great deal.
Ross: Just for a moment on that, who are the players? And what can we do?
Dan: My philosophy on all this is that we need better information, no doubt about that. When I think of that, I think, in part, in the journalistic sphere, that we need a lot better journalism than we have, and trustworthy sources of information. That’s a supply-side question. While we do need to upgrade supply, what you’re getting at is that we need to upgrade demand. I believe, and my work has been focused on upgrading demand at scale, which is to say, we need to improve us, we need to upgrade ourselves.
Ross: Absolutely agreed. I do want to get to what you do, personally, as an exemplar of this. You mentioned education. I think education is, of course, lifelong. This is not just throughout our formal schooling, and it has always befuddled me why they never teach us to deal with information since that’s basically most of what we do through our lives. What would you say, at any level of education are the things that we need to be learning to be better at using the information that we have.
Dan: I think it falls in two areas. One is principles, which really don’t change much, things of basic common sense, but which we need to restate periodically, so we’re clear. One is that we need to be skeptical of everything, but not equally skeptical. Use judgment to find things that we have reason to trust more than not. I think it’s a mistake to trust anything 100%, but there are many things I trust implicitly, and I trust them, even more, when they make mistakes, because they correct them, and tell me they made mistakes.
Ross: To illustrate that can we get a sense of your practices and what you do? Do you have any information routine? Do you go to particular sources at particular times of the day? How do you define your purpose and what you’re looking to get from information? Do you have some kind of structure for how you take on the information around you?
Dan: I don’t think I have a connect the dots and paint in the numbers routine. It’s important for anyone listening to this to recognize that I live in this world of information. I’m not typical. I’m constantly swimming in this ocean. Most people have a life, and they don’t have time to do the stuff that I do. I have to separate the fact that I’m part of this and engaged in it in a very deep way, from what I think other people do and have time to do. But having said that, I can answer your question in several ways. First, is that I have a bunch of news websites that I visit every day because I think there’s value in a curated collection of information from editors, whom I think are more likely to have a good sense of the world than not.
Ross: There’s structure. There are some things that you go to for your sources. In terms of pulling all this into your mental models, or ways of thinking, or frames, or so on, do you take notes? Do you build any models? Is this all just inside your mind? Is it how you are thinking about things?
Dan: I use what amounts to a bookmark collector where I will park things that I want to come back to, or that I want to use. I have different buckets where things are, like, Oh, here’s something that might be a reading for my students, or here’s something I’m going to want to perhaps post a note about on Twitter, here is something I might want to do a blog post about, that sort of thing. I think without that, it would be even more random than it is, and it’s still fairly random by any truly organized person standards.
Ross: What bookmarking tool do you use?
Dan: I’ve even forgotten the name of it. I’ve been using it for so long.
Ross: It doesn’t matter. There are a few around.
Dan: I’ll have to find it. Oh, hang on, it’s Pinboard.
Ross: Pinboard?
Dan: Yes. It’s something I pay for. It’s very modest in cost. After another tool I was using went away, I adopted that. This is one of the problems, things you use, their lifespan is basically how long the person can either stay in business or not get too bored to continue.
Ross: Yes, there have been some losses in particularly the bookmarking space.
Dan: Everyone I know had Delicious at the beginning, not everyone, but that was the tool of choice for almost everyone. Then it got destroyed after selling it to a big company. This is how things go.
Ross: You also mentioned tactics. In terms of other tools or structures, you may have already mentioned some of these, but are there any other specific technologies or aggregators, or things other than you mentioned, that you use or find useful in your information perusal?
Dan: I think there are some very high-value aggregation-type things. Again, it’s how do we rely on things to be with us? These are the issues; the more you get used to any one tool or site, the more risk you’ve taken at some level to suddenly find yourself lost when it just goes away. That’s really an unfortunate situation. I try to use things that either I make myself or collect things in places where I can always download everything if the worst happens. It’s a question that’s really interesting because I don’t think anyone has gotten aggregation right.
Ross: It is interesting that just a couple of days ago, news initiated with this piece, hit an unfortunate end. They’re not the first ones to have a go.
Dan: I would change the adjective unfortunate to predictable because that was a very bad joke to begin with, and it didn’t elevate beyond that.
Ross: There are different frames around what a useful aggregator can be in the scope of what it picks up. In terms of your role in educating in helping people to deal with this, you mentioned at the beginning this idea of being able to ask questions, or to inquire, or to try to discern how to deal with what is purported to be factual and may not, so what are some of the things which people who are coming to this can efficiently try to pass content to see whether it’s worthy of their attention?
Dan: I think it’s important to separate worthy of attention from worthy of trust, and maybe a third category, useful; because those are not the same. My goal is generally to find things that are either wildly entertaining when I want to relax a little bit or things that are both worthy of attention and useful. I believe that implicitly includes honest and done right.
Ross: Are you referring particularly to social media or also the articles that are effectively trawling?
Dan: Tabloid journalism has been doing this very expertly for a very long time; certainly, over a century. I think it probably goes back to as long as there have been newspapers and media. That sensation and wildness have always been more financially successful. Certainly, then what we think of as serious news. I don’t think serious has to be boring, I don’t think useful has to be boring, and certainly entertaining, by definition is not boring.
Ross: As you say, you get articles where you might say, Okay, belief is one inappropriate response but also outrage is an inappropriate response because it’s just losing yourself and your attention to something where it doesn’t to an emotional or other response.
Dan: In general, if something makes you angry that you read, not always, but in general, if it’s a headline or short, and it makes you angry, it’s probably designed to do that. It’s probably, not necessarily but likely, I don’t have good data on that, but I think, in general, things that are designed to make me angry, are more often not trustworthy than they are trustworthy.
Ross: Yes, indeed. As you say, there are many experts at this, that are taking us away from what we should be paying attention to. You mentioned the word useful a couple of times. One of the challenges for many people is that it’s often hard to discern while there’s so much out there, which could be useful. How is it that I draw the line and say that that is useful? I frame this just coming back to purpose, what is it that is important to you? Do you have any thoughts around how people can have a filter to work out what is useful to them?
Dan: I don’t have any formula for that. I don’t even have a vague one. The more invested I am in a topic, and by topic, I mean, an issue and to get out of anything remotely political. For example, if I have an issue with some software I’m using, I can find useful help with carefully crafted searching. For all the fury that people have, sometimes well earned, about YouTube, dragging people down a black hole of toxic, horrible stuff, and it does, sometimes; they’re working on that but that’s been their history. For all of that, consider how many people have found the video that let them repair something simply, or get something working simply, that in another age, they would have had to call somebody and pay them. This is miraculous in its own way.
Ross: Yes, it’s horrible.
Dan: Yes. Again, people have to learn how to discern things. We’re off our topic by quite a tangent here so I’ll let you wash your brains out.
Ross: To round out this idea of thriving on overload, which is something that you do, and you teach others to do, are there any final thoughts, or recommendations, or frames, which would be useful to people in being able to draw on your expertise?
Dan: I’m cautious about saying that I thrive on overload. I’m not sure that’s true. I think people have been overloaded with the information long before there was digital information. We adjust our view of simplicity based on the era that we live in. I’m pretty sure that in the century after Gutenberg, there was a lot of worry about information overload because this printed stuff was wildly available suddenly, and people were getting views of the world they hadn’t had before. What I think we have to try to do is recognize first that you have to trust somebody. It doesn’t mean that you have 100%, absolute willingness to act for yourself based on what they say. It means that you rely on them to basically get things right when you know they know a lot about it.
Ross: Absolutely, if you’re searching for those, it’s a massive short circuit of time and energy, if you can find the trusted sources. Establish that trust, and that saves not all filtering or verifying, but at least makes it far more easier.
Dan: Implicit in that is don’t share things you’re not sure about. Help the people you care about understand these things that are difficult. If Uncle George is sharing QAnon stuff, don’t call him out in public. Tell him, Uncle George, I really care about you, and I’m really worried, but do it privately. We have to give each other a break. We have to cut each other some slack. It doesn’t mean we have to tolerate things that are lies, because I don’t. If we don’t make decisions based on our best understanding of reality based on facts, then we are guaranteed to go badly wrong.
Ross: Both better information and better ability to make sense of that information, as we started with, is critical on that journey to hopefully having better, and more useful ways of thinking and acting.
Dan: Nobody should imagine that this is all easy. The people who say it is easy, or the people who say that everything can be boiled down to a binary view, and very little is binary in our lives, everything has nuance, but some things just are not true, and some things just are. We have to understand the differences here.
Ross: Yes, and do well on that journey. Thank you so much for your time, and your insight. It’s been really valuable to hear from your very deep experience in being able to make sense of and filter through.
Dan: I appreciate it. I’m sorry; I got off on tangents here. I tend to think in too many different directions at the same time.
Ross: Thank you so much, Dan. Have a good day.
Dan: Okay. Take care.
– Dan Gillmor
Dan Gillmor: Thanks for having me.
Ross: So information overload is a special topic of yours, as you’ve taught it amongst other things.
Dan: Yeah it’s something I’ve been looking at for quite a long time. It stems from recognizing that media is democratized, the technology is democratized, so that it’s in everyone’s hands, that everyone can participate in public conversations, as well as private ones, and one result of that is a massive amount of information, and we have to sort it out.
Ross: Absolutely. We can look at it as a systemic problem, as in, there are certain things which we could, and maybe should, do to address it in terms of a systemic problem, but ultimately it comes down to us as individuals, we have to deal with the reality of this profusion of information, correct, incorrect, spurious and relevant.
Dan: Yes, we do. We need to get the help of players in the ecosystem that are powerful, and that could help us a great deal.
Ross: Just for a moment on that, who are the players? And what can we do?
Dan: My philosophy on all this is that we need better information, no doubt about that. When I think of that, I think, in part, in the journalistic sphere, that we need a lot better journalism than we have, and trustworthy sources of information. That’s a supply-side question. While we do need to upgrade supply, what you’re getting at is that we need to upgrade demand. I believe, and my work has been focused on upgrading demand at scale, which is to say, we need to improve us, we need to upgrade ourselves.
Ross: Absolutely agreed. I do want to get to what you do, personally, as an exemplar of this. You mentioned education. I think education is, of course, lifelong. This is not just throughout our formal schooling, and it has always befuddled me why they never teach us to deal with information since that’s basically most of what we do through our lives. What would you say, at any level of education are the things that we need to be learning to be better at using the information that we have.
Dan: I think it falls in two areas. One is principles, which really don’t change much, things of basic common sense, but which we need to restate periodically, so we’re clear. One is that we need to be skeptical of everything, but not equally skeptical. Use judgment to find things that we have reason to trust more than not. I think it’s a mistake to trust anything 100%, but there are many things I trust implicitly, and I trust them, even more, when they make mistakes, because they correct them, and tell me they made mistakes.
Ross: To illustrate that can we get a sense of your practices and what you do? Do you have any information routine? Do you go to particular sources at particular times of the day? How do you define your purpose and what you’re looking to get from information? Do you have some kind of structure for how you take on the information around you?
Dan: I don’t think I have a connect the dots and paint in the numbers routine. It’s important for anyone listening to this to recognize that I live in this world of information. I’m not typical. I’m constantly swimming in this ocean. Most people have a life, and they don’t have time to do the stuff that I do. I have to separate the fact that I’m part of this and engaged in it in a very deep way, from what I think other people do and have time to do. But having said that, I can answer your question in several ways. First, is that I have a bunch of news websites that I visit every day because I think there’s value in a curated collection of information from editors, whom I think are more likely to have a good sense of the world than not.
Ross: There’s structure. There are some things that you go to for your sources. In terms of pulling all this into your mental models, or ways of thinking, or frames, or so on, do you take notes? Do you build any models? Is this all just inside your mind? Is it how you are thinking about things?
Dan: I use what amounts to a bookmark collector where I will park things that I want to come back to, or that I want to use. I have different buckets where things are, like, Oh, here’s something that might be a reading for my students, or here’s something I’m going to want to perhaps post a note about on Twitter, here is something I might want to do a blog post about, that sort of thing. I think without that, it would be even more random than it is, and it’s still fairly random by any truly organized person standards.
Ross: What bookmarking tool do you use?
Dan: I’ve even forgotten the name of it. I’ve been using it for so long.
Ross: It doesn’t matter. There are a few around.
Dan: I’ll have to find it. Oh, hang on, it’s Pinboard.
Ross: Pinboard?
Dan: Yes. It’s something I pay for. It’s very modest in cost. After another tool I was using went away, I adopted that. This is one of the problems, things you use, their lifespan is basically how long the person can either stay in business or not get too bored to continue.
Ross: Yes, there have been some losses in particularly the bookmarking space.
Dan: Everyone I know had Delicious at the beginning, not everyone, but that was the tool of choice for almost everyone. Then it got destroyed after selling it to a big company. This is how things go.
Ross: You also mentioned tactics. In terms of other tools or structures, you may have already mentioned some of these, but are there any other specific technologies or aggregators, or things other than you mentioned, that you use or find useful in your information perusal?
Dan: I think there are some very high-value aggregation-type things. Again, it’s how do we rely on things to be with us? These are the issues; the more you get used to any one tool or site, the more risk you’ve taken at some level to suddenly find yourself lost when it just goes away. That’s really an unfortunate situation. I try to use things that either I make myself or collect things in places where I can always download everything if the worst happens. It’s a question that’s really interesting because I don’t think anyone has gotten aggregation right.
Ross: It is interesting that just a couple of days ago, news initiated with this piece, hit an unfortunate end. They’re not the first ones to have a go.
Dan: I would change the adjective unfortunate to predictable because that was a very bad joke to begin with, and it didn’t elevate beyond that.
Ross: There are different frames around what a useful aggregator can be in the scope of what it picks up. In terms of your role in educating in helping people to deal with this, you mentioned at the beginning this idea of being able to ask questions, or to inquire, or to try to discern how to deal with what is purported to be factual and may not, so what are some of the things which people who are coming to this can efficiently try to pass content to see whether it’s worthy of their attention?
Dan: I think it’s important to separate worthy of attention from worthy of trust, and maybe a third category, useful; because those are not the same. My goal is generally to find things that are either wildly entertaining when I want to relax a little bit or things that are both worthy of attention and useful. I believe that implicitly includes honest and done right.
Ross: Are you referring particularly to social media or also the articles that are effectively trawling?
Dan: Tabloid journalism has been doing this very expertly for a very long time; certainly, over a century. I think it probably goes back to as long as there have been newspapers and media. That sensation and wildness have always been more financially successful. Certainly, then what we think of as serious news. I don’t think serious has to be boring, I don’t think useful has to be boring, and certainly entertaining, by definition is not boring.
Ross: As you say, you get articles where you might say, Okay, belief is one inappropriate response but also outrage is an inappropriate response because it’s just losing yourself and your attention to something where it doesn’t to an emotional or other response.
Dan: In general, if something makes you angry that you read, not always, but in general, if it’s a headline or short, and it makes you angry, it’s probably designed to do that. It’s probably, not necessarily but likely, I don’t have good data on that, but I think, in general, things that are designed to make me angry, are more often not trustworthy than they are trustworthy.
Ross: Yes, indeed. As you say, there are many experts at this, that are taking us away from what we should be paying attention to. You mentioned the word useful a couple of times. One of the challenges for many people is that it’s often hard to discern while there’s so much out there, which could be useful. How is it that I draw the line and say that that is useful? I frame this just coming back to purpose, what is it that is important to you? Do you have any thoughts around how people can have a filter to work out what is useful to them?
Dan: I don’t have any formula for that. I don’t even have a vague one. The more invested I am in a topic, and by topic, I mean, an issue and to get out of anything remotely political. For example, if I have an issue with some software I’m using, I can find useful help with carefully crafted searching. For all the fury that people have, sometimes well earned, about YouTube, dragging people down a black hole of toxic, horrible stuff, and it does, sometimes; they’re working on that but that’s been their history. For all of that, consider how many people have found the video that let them repair something simply, or get something working simply, that in another age, they would have had to call somebody and pay them. This is miraculous in its own way.
Ross: Yes, it’s horrible.
Dan: Yes. Again, people have to learn how to discern things. We’re off our topic by quite a tangent here so I’ll let you wash your brains out.
Ross: To round out this idea of thriving on overload, which is something that you do, and you teach others to do, are there any final thoughts, or recommendations, or frames, which would be useful to people in being able to draw on your expertise?
Dan: I’m cautious about saying that I thrive on overload. I’m not sure that’s true. I think people have been overloaded with the information long before there was digital information. We adjust our view of simplicity based on the era that we live in. I’m pretty sure that in the century after Gutenberg, there was a lot of worry about information overload because this printed stuff was wildly available suddenly, and people were getting views of the world they hadn’t had before. What I think we have to try to do is recognize first that you have to trust somebody. It doesn’t mean that you have 100%, absolute willingness to act for yourself based on what they say. It means that you rely on them to basically get things right when you know they know a lot about it.
Ross: Absolutely, if you’re searching for those, it’s a massive short circuit of time and energy, if you can find the trusted sources. Establish that trust, and that saves not all filtering or verifying, but at least makes it far more easier.
Dan: Implicit in that is don’t share things you’re not sure about. Help the people you care about understand these things that are difficult. If Uncle George is sharing QAnon stuff, don’t call him out in public. Tell him, Uncle George, I really care about you, and I’m really worried, but do it privately. We have to give each other a break. We have to cut each other some slack. It doesn’t mean we have to tolerate things that are lies, because I don’t. If we don’t make decisions based on our best understanding of reality based on facts, then we are guaranteed to go badly wrong.
Ross: Both better information and better ability to make sense of that information, as we started with, is critical on that journey to hopefully having better, and more useful ways of thinking and acting.
Dan: Nobody should imagine that this is all easy. The people who say it is easy, or the people who say that everything can be boiled down to a binary view, and very little is binary in our lives, everything has nuance, but some things just are not true, and some things just are. We have to understand the differences here.
Ross: Yes, and do well on that journey. Thank you so much for your time, and your insight. It’s been really valuable to hear from your very deep experience in being able to make sense of and filter through.
Dan: I appreciate it. I’m sorry; I got off on tangents here. I tend to think in too many different directions at the same time.
Ross: Thank you so much, Dan. Have a good day.
Dan: Okay. Take care.