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Dan Harbison, Caesars Entertainment - Part 1
Dan Harbison, Global Head of New Media at Caesars Entertainment Corporation, talks to Media Masters about making the move from pro sports to casino marketing, what makes an effective hashtag, and who won the Super Bowl from a branding perspective.
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By Peter Stringer/Media MastersDan Harbison, Global Head of New Media at Caesars Entertainment Corporation, talks to Media Masters about making the move from pro sports to casino marketing, what makes an effective hashtag, and who won the Super Bowl from a branding perspective.