Dan Hegarty can multitask, sure, but the two-time startup founder says he finds greater creative success in focusing on one thing at a time. With digital mortgage broker Habito and his latest startup the savings-focused Communion, that’s meant zeroing in on brand in the early stages, and finding a human truth that resonates with customers.

In today’s episode, Dan talks to Max about the challenges of scaling and positioning a fintech brand, and the importance of taking creative risks (even when they’re uncomfortable). And he shared this unforgettable quote: "You've got to make yourself unignorable in the world."

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Max Rothery: https://www.linkedin.com/in/maxrothery/