Can technical enablement go beyond just training to become a strategic engine for go-to-market (GTM) success?

In this episode, Dan Iacono, GTM Engineer & Technical Enablement Manager at Augment Code, joins Chris Clark to discuss his role in evolving technical enablement at companies like Snowflake, Glean and Augment Code.

We cover:

• How Dan got into pre-sales: After realising the lucrative nature of web development compared to his TV production degree, Dan pivoted to technology and landed a startup pre-sales role that doubled his expected salary.

• What Dan's role involves: He focuses on the problems teams are facing and works back from there, building systems like AI role-play programs that allow sellers to practice customer-facing interactions without the risk of losing a deal.

• What's driven Dan's career success so far: His success stems from a willingness to tackle necessary but avoided tasks, such as building onboarding programs, alongside a commitment to continuous learning in a rapidly changing industry.

This episode is a must-listen for anyone looking to understand how technical enablement goes beyond just training and serves as a more holistic problem-solving function for GTM.

You can follow Dan on LinkedIn here: https://www.linkedin.com/in/daniacono/

You can follow Chris on LinkedIn here: https://www.linkedin.com/in/chris-james-clark/