Dan Konstantinovsky is strategy director at RH Blake, a marketing agency specializing in the manufacturing sector. Dan shares insights from RH Blake’s latest research on industrial thought leadership and discusses how manufacturers can stand out through digital strategy, content marketing, and data-driven storytelling. From building trust in long sales cycles to reshaping public perception of the industry, this episode explores how smart marketing is transforming the future of manufacturing. Dan also weighs in on emerging technologies, including AI’s role in driving engagement and growth.

Prior to joining RH Blake, Dan held marketing leadership roles at industrial and B2B technology companies, such as Terex, HD Supply, and ABB, where he developed go-to-market strategies and digital engagement initiatives. He holds an MBA in marketing from Kent State University Graduate School of Management and a bachelor’s degree in transportation and logistics from The Ohio State University’s Fisher College of Business. 

Keywords: manufacturing thought leadership, AI in B2B industrial marketing, content marketing for workforce development