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In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the critical strategies for converting leads from paid directories like Yelp, Thumbtack, and HomeAdvisor into paying customers. For pest control business owners investing in paid directories, this episode reveals why speed to lead and proper follow-up systems can make or break your ROI on these platforms.

Dan emphasizes that response time is everything when competing for paid directory leads, recommending pest control companies reply within 5-10 minutes in competitive markets or risk losing prospects to faster competitors. He stresses the importance of getting leads on the phone immediately rather than getting stuck in lengthy text or email exchanges that create delays and reduce conversion rates. Dan also explains how to differentiate your pest control company from competitors through strategic review collection across multiple platforms, distinctive branding, and unique positioning that makes your business stand out when prospects are shopping between multiple options.

The conversation reveals a critical insight about paid directory leads: these prospects are ready to buy now, not weeks from now. Dan advises against traditional nurture sequences for these leads since customers typically make their decision within hours or days of their initial inquiry. Instead, pest control owners should focus all their energy on immediate phone contact and same-day conversions. For companies struggling to convert paid directory leads into actual jobs, this episode provides the exact framework needed to maximize every lead opportunity and outperform competitors who are slower to respond or fail to prioritize phone conversations over messaging.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

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