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In this episode, Jonas Olson sits down with Dan Leibrandt to break down Local Service Ads and how pest control companies can use them to drive high quality leads. Dan explains the history of LSAs, how they evolved from Home Service Ads, and why they have quickly become one of the most powerful paid channels in the home services space. He walks through the exact steps to become Google Guaranteed, what the verification process looks like, and why LSAs are one of the few ad platforms an owner can confidently set up without needing an agency.

They also cover the most important optimization elements inside the LSA dashboard. Dan talks about choosing the right services, uploading high quality photos, setting proper service areas, and keeping the profile open 24 hours so Google continues pushing your listing. He explains how reviews impact ranking, why reviews collected directly through LSA are weighted more heavily, and why answering the phone quickly can dramatically increase your placement. They go deep into what Google looks for and how to stay on Google’s good side so your ads show more often.

To close it out, Dan explains how to budget, how Google charges per qualified lead, and why it makes sense to set a high budget early so you maximize your visibility. They talk about reviewing performance weekly, managing leads inside the dashboard, and checking for policy violations so ads always remain active. This episode gives a clear, simple blueprint any pest control owner can follow to set up, optimize, and scale Local Service Ads with confidence.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@PestControlMillionaires

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

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