Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner and founder of Pest Control SEO, a successful marketing agency for pest control companies. Dan breaks down the top website conversion factors that transform passive visitors into paying customers for pest control businesses. He reveals the critical elements that turn traffic from SEO, Google Ads, and Facebook into actual revenue. For pest control owners getting traffic but not enough conversions, this episode provides the exact optimization framework to double or triple your website's conversion rate.Dan emphasizes that conversion optimization is low-hanging fruit that can immediately double your customer count without increasing traffic. He explains the two main conversion methods are call buttons and contact forms, with call buttons needing to be click-to-call, brightly colored, and sticky in the top right corner so they follow users down the page. Contact forms should appear on the first or second section of every landing page with minimal fields like name, phone, email, and zip code, since every additional field adds friction and reduces conversions. Dan warns against forcing visitors to navigate to a separate contact page, which creates unnecessary friction and loses potential customers.The conversation covers trust signals like review widgets displaying Google reviews prominently on landing pages and authentic customer testimonials through co-created video content featuring technicians and real customers. Dan recommends against using stock images or AI-generated faces for testimonials, instead suggesting selfies or short interview-style videos that feel genuine and conversational. He also addresses live chat functionality as an essential third conversion method, recommending tools like Leadferno that convert website chats into text conversations since customers prefer texting over email. Dan advises against displaying clear pricing on websites, suggesting pest control companies should instead focus on compelling offers that drive contact while allowing owners to diagnose and prescribe the right package.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon