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Dan Leibrandt on Tracking ROI From Paid Directories (For Pest Control Business)
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down how to properly track ROI from paid directories and determine whether platforms like Yelp, Thumbtack, and HomeAdvisor are actually profitable for your pest control business. For pest control owners investing thousands of dollars monthly in paid directories, this episode reveals the metrics and systems needed to make data-driven decisions about where to allocate marketing budgets.
Dan emphasizes the critical importance of call tracking for every paid directory platform, explaining that pest control companies need distinct tracking numbers for each platform to accurately measure which directories generate quality leads. He addresses cost per lead expectations, revealing that paid directories typically cost similar amounts to other marketing channels like Google Ads and Facebook Ads, with pest control companies often needing to accept breaking even on the first service to capture the lifetime value of recurring monthly customers. Dan also explains why the market naturally equalizes pricing across platforms as competitors shift budgets based on performance and competition levels.
The conversation covers the realistic testing timeline for paid directories, with Dan recommending at least three months and a minimum of 10 reviews before deciding whether to continue or discontinue a platform. He stresses that the first month is typically a learning period where both the pest control company and the platform algorithm are figuring out lead quality, response patterns, and optimal targeting. For pest control business owners struggling to determine if their paid directory investment is worthwhile or considering cutting underperforming platforms too early, this episode provides the exact benchmarks and patience required to give each platform a fair test while protecting your marketing budget from wasteful spending.
Jake Sheldon, Co-Founder of Pest Control Millionaires:
LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/
Facebook: https://www.facebook.com/jake.sheldon.7
Instagram: https://www.instagram.com/jakesheldon25/
YouTube: https://www.youtube.com/@jakesheldonPCM
Dan Leibrandt, Co-Founder of Pest Control Millionaires:
Facebook: https://facebook.com/DanLeibrandtOfficial
LinkedIn: https://linkedin.com/in/danleibrandt/
Twitter: https://twitter.com/DanLeibrandt
Website: https://danleibrandt.com
#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon
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By Pest Control MillionairesAre you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down how to properly track ROI from paid directories and determine whether platforms like Yelp, Thumbtack, and HomeAdvisor are actually profitable for your pest control business. For pest control owners investing thousands of dollars monthly in paid directories, this episode reveals the metrics and systems needed to make data-driven decisions about where to allocate marketing budgets.
Dan emphasizes the critical importance of call tracking for every paid directory platform, explaining that pest control companies need distinct tracking numbers for each platform to accurately measure which directories generate quality leads. He addresses cost per lead expectations, revealing that paid directories typically cost similar amounts to other marketing channels like Google Ads and Facebook Ads, with pest control companies often needing to accept breaking even on the first service to capture the lifetime value of recurring monthly customers. Dan also explains why the market naturally equalizes pricing across platforms as competitors shift budgets based on performance and competition levels.
The conversation covers the realistic testing timeline for paid directories, with Dan recommending at least three months and a minimum of 10 reviews before deciding whether to continue or discontinue a platform. He stresses that the first month is typically a learning period where both the pest control company and the platform algorithm are figuring out lead quality, response patterns, and optimal targeting. For pest control business owners struggling to determine if their paid directory investment is worthwhile or considering cutting underperforming platforms too early, this episode provides the exact benchmarks and patience required to give each platform a fair test while protecting your marketing budget from wasteful spending.
Jake Sheldon, Co-Founder of Pest Control Millionaires:
LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/
Facebook: https://www.facebook.com/jake.sheldon.7
Instagram: https://www.instagram.com/jakesheldon25/
YouTube: https://www.youtube.com/@jakesheldonPCM
Dan Leibrandt, Co-Founder of Pest Control Millionaires:
Facebook: https://facebook.com/DanLeibrandtOfficial
LinkedIn: https://linkedin.com/in/danleibrandt/
Twitter: https://twitter.com/DanLeibrandt
Website: https://danleibrandt.com
#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon