Dan Letchinger is the Vice President of Marketing for Dave's Killer Bread. In this episode we discuss his path from slicing bread with the founder of Dave's at the company's first bakery to becoming the head of the marketing department, and the growth of the company from its humble beginnings at the Portland farmers market. Dave's Killer bread has become an iconic brand in Portland, and Dan talks about the brand vision that founder Dave Dahl had, as well as the company's transition from family owned to being acquired in 2015.