Visual storyteller and digital creator Dan Mann — better known as @thedansome — joins Steve Tees Off for a conversation about golf, content creation, authenticity, and the future of golf media.

Dan shares how he approaches a golf content day, what makes a moment worth capturing, and how he balances actually playing the game with documenting it. He also breaks down his process in a way that any golfer, small business owner, or tech-averse golf buddy can understand.

Steven and Dan also get into the business side of being a modern creator: building audience trust, working with brands without selling out, developing a personal brand, and creating sustainable content around golf and lifestyle.

They also look ahead at where golf storytelling is going over the next few years, the role of short-form and long-form content, how AI and technology can help creators, and why local golf voices in places like British Columbia may become more influential than ever.

Follow Dan Mann: @thedansome
Follow Steve Tees Off for more conversations from inside the game of golf.

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