Co-founder of Hardhat Agency Dan Monheit joins the podcast to discuss consumer decision making, behavioural economics and what all this means for marketers. We cover heuristics such as the Peak End Rule, Choice Paradox and Temporal Discounting. Fascinating stuff on why we buy what we buy and the irrationality of some of our decisions!

Dan Monheit talks behavioural economics

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Dan Monheit talks behavioural economics

Dan Monheit talks behavioural economics