Dan Nelson is best known for having launched the world’s first legal and medical marijuana dispensary price comparison website in January 2014. Wikileaf, dubbed by some media as “The Priceline of Pot”, has since grown into one of the industry’s largest consumer resources in North America. In 2016, Wikileafbecame a part of Nesta Holding Co., a private equity firm that creates wide ranging partnerships and brands within the cannabis industry.