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Dan Nestle Unpacks the Future of Data-Driven Comms
There’s no denying that AI is in everything now, from countless LinkedIn posts on your feed to corporate workflows. But that doesn’t mean that it has to drive the conversation.
In this episode of Earning Your Seat—a Meltwater podcast, Dan Nestle gives us a practical approach to leveraging AI in communications. He’s a veteran communications strategist, the Founder and Chief Curiosity Officer of Inquisitive Communications, host of the podcast The Trending Communicator, and a leading voice in the discourse around AI.
Dan zooms in on the use of AI to drive thought leadership and how it has led to a rise in generic content. He cites Andy Crestodina’s definition of thought leadership as something that people can disagree with, stressing that high-quality work built on domain expertise will continue to stand out.
From there, he urges AI users to go beyond automating menial tasks and instead leverage the tech to innovate and upskill.
Most importantly, Dan highlights the role of the human in managing AI use in high-stakes fields, like journalism. For Dan, the human can’t just be “in the loop”. The human must act as a manager for AI, seeing ideas through from start to finish and taking full accountability for the output.
You’ll hear Dan talk about the idea of AI as a “PhD in your pocket”, navigating AI visibility on search, and how teams in organizations can become AI-literate together.
Earning Your Seat is a Meltwater podcast.
Episode Highlights:
(00:00) Welcome to Earning Your Seat
(01:33) Thought Leadership and PR in the Age of AI
(05:15) How AI Changes the Way You Work
(09:27) Using AI to Surround Yourself With Expertise
(11:20) The Human as the Driver of AI
(13:52) Leveraging AI in Search
(17:36) How Teams Can Master AI Together
(19:54) Closing Thoughts: Making Sense of AI at Work and Our Lives
Connect with Dan:
- Dan Nestle on LinkedIn: linkedin.com/in/nestle
- Explore Inquisitive Communications: https://be-inquisitive.com/
- Listen to The Trending Communicator: https://www.trendingcommunicator.com/
Take the Data-Driven Communications Free Assessment
Ready to see where you stand with Data-Driven Communications? Take the DDC Assessment and get your personalized report to explore the framework at https://bit.ly/meltwater-ddc-assessment
Follow Earning Your Seat:
- Dino Delic, Head of the Data-Driven Comms Research Lab on LinkedIn: https://www.linkedin.com/in/dinodelic/
- Genevieve Brammall on LinkedIn: https://www.linkedin.com/in/genevieve-brammall/
- Stephanie Lerdall on LinkedIn: https://www.linkedin.com/in/stephaniesheppard/
- Subscribe to the Earning Your Seat Newsletter: https://bit.ly/newsletter-ddc
Join the Data-Driven Communications Community: https://community.meltwater.com/p/ddc
View all episodes
By MeltwaterThere’s no denying that AI is in everything now, from countless LinkedIn posts on your feed to corporate workflows. But that doesn’t mean that it has to drive the conversation.
In this episode of Earning Your Seat—a Meltwater podcast, Dan Nestle gives us a practical approach to leveraging AI in communications. He’s a veteran communications strategist, the Founder and Chief Curiosity Officer of Inquisitive Communications, host of the podcast The Trending Communicator, and a leading voice in the discourse around AI.
Dan zooms in on the use of AI to drive thought leadership and how it has led to a rise in generic content. He cites Andy Crestodina’s definition of thought leadership as something that people can disagree with, stressing that high-quality work built on domain expertise will continue to stand out.
From there, he urges AI users to go beyond automating menial tasks and instead leverage the tech to innovate and upskill.
Most importantly, Dan highlights the role of the human in managing AI use in high-stakes fields, like journalism. For Dan, the human can’t just be “in the loop”. The human must act as a manager for AI, seeing ideas through from start to finish and taking full accountability for the output.
You’ll hear Dan talk about the idea of AI as a “PhD in your pocket”, navigating AI visibility on search, and how teams in organizations can become AI-literate together.
Earning Your Seat is a Meltwater podcast.
Episode Highlights:
(00:00) Welcome to Earning Your Seat
(01:33) Thought Leadership and PR in the Age of AI
(05:15) How AI Changes the Way You Work
(09:27) Using AI to Surround Yourself With Expertise
(11:20) The Human as the Driver of AI
(13:52) Leveraging AI in Search
(17:36) How Teams Can Master AI Together
(19:54) Closing Thoughts: Making Sense of AI at Work and Our Lives
Connect with Dan:
- Dan Nestle on LinkedIn: linkedin.com/in/nestle
- Explore Inquisitive Communications: https://be-inquisitive.com/
- Listen to The Trending Communicator: https://www.trendingcommunicator.com/
Take the Data-Driven Communications Free Assessment
Ready to see where you stand with Data-Driven Communications? Take the DDC Assessment and get your personalized report to explore the framework at https://bit.ly/meltwater-ddc-assessment
Follow Earning Your Seat:
- Dino Delic, Head of the Data-Driven Comms Research Lab on LinkedIn: https://www.linkedin.com/in/dinodelic/
- Genevieve Brammall on LinkedIn: https://www.linkedin.com/in/genevieve-brammall/
- Stephanie Lerdall on LinkedIn: https://www.linkedin.com/in/stephaniesheppard/
- Subscribe to the Earning Your Seat Newsletter: https://bit.ly/newsletter-ddc
Join the Data-Driven Communications Community: https://community.meltwater.com/p/ddc