Dan Sansone, former CFO of Vulcan Materials Company, joins the podcast to share how EVA focused forecasting, planning, and incentives on a singular goal of value creation. Drawing on nearly three decades at Vulcan and as a board member, the conversation covers why traditional lookbacks often stifle investment, why rolling targets and economic profit improve accountability, and the importance of designing consistent, transparent incentives that foster an ownership mindset. This episode can help corporate leaders seeking to embed a value framework into everyday business decisions.