Dan Sheridan is President and COO of Brooks Running. He started his career 23 years ago as a National sales rep. He’s a graduate of University of Washington’s Foster School of Business.

Brooks Running makes men's and women's high-performance running shoes, apparel, and accessories that meet the needs of runners of all levels. Entirely focused on the run, Brooks is dedicated to inspiring people to run and be active. Brooks creates innovative equipment that keeps you running longer, farther and faster—and with more enjoyment of the run.

Timestamp

3:03 Growing up in a leader-rich environment

5:50 Running the perfect business strategy

8:11 Setting the pace with customer centricity and communicating with clarity

10:03 Fumbling a project – and getting back on track

11:44 Navigating through problems in a pandemic

12:43 Acting like Brooks, whether in prosperity or crisis

16:55 Leading the pack with humility and kindness

20:19 Moving into the future with optimism

23:47 Getting everyone to Run Happy – managing one’s fears and motivations, step by step

28:05 The essentials of personal leadership development

30:13 Dan’s current reading list 

Follow Dan Sheridan on Linkedin 

https://www.linkedin.com/in/dan-sheridan-2a04316 

Brooks Running

https://www.brooksrunning.com/ 

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Follow Patti Dobrowolski - Linkedin https://www.linkedin.com/in/patti-dobrowolski-532368/ 

Up Your Creative Genius - https://www.upyourcreativegenius.com/ 

Patti Dobrowolski 00:03

Hello superstars! Welcome to the Up Your Creative Genius podcast - where you will gain insight and tips to stomp on the accelerator and blast off to transform your business and your life. I'm your host, Patti Dobrowolski. And if this is your first time tuning in, then strap in because this is serious rocket fuel. Each week, I interview fellow creative geniuses to help you learn how easy it is to up your creative genius in any part of your life.

Patti Dobrowolski 00:39

Hey, everybody, it’s Patti Dobrowolski. Oh my gosh, I have one of my favorite leaders here today. I'm just saying that I have had the opportunity to work with this person multiple times. I absolutely love him, and you will too. So let's welcome the recently crowned President and COO of Brooks Running - Dan Sheridan.

Dan Sheridan 01:04

Every time I see you, I just smile. Every time I see your name, every time I see you on a screen, I just smile. I mean, the energy is insane.

Patti Dobrowolski 01:15

Oh, that's fantastic. Well, that is back at you because - So listen, I need to tell them a little bit about you so they don't have to go in the show notes to read your bio - I'm going to give my down and dirty of it. Listen, people. He joined Brooks Running in 1998 - 23 years ago. And he really started as a tech rep - which is a junior role there - and worked his way up. And now he oversees, you know, the business and the brand. He was once the brand guru at Brooks, and he's helped to build that business and brand over those years. Now he's overseeing the wholesale business, the distribution partnerships, he connects with runners to build the E-commerce business and oversees the regional marketing programs. And let me just say that they grew 26%, didn't you? It was like recently or is probably higher than that now. But he was given, in 2009 - which was way back in the Wayback Machine - 40 under 40 Sports Good Award. I mean, that's kind of a big deal. He went to the University of Washington, and he got a certification from Washington Foster School of Business. So yes, Dan Sheridan's here, woo! Dan's in the house.

Dan Sheridan 02:30

I love it! Patti, you can be my promoter, whenever you want. I mean, the language that you use, I just - I gotta bottle it and take it with me.

Patti Dobrowolski 02:39

That's right. Now, you know, Dan, you are honestly one of the favorite leaders of mine. When I ever get to be in a room with you, I'm like, yes, Dan's gonna