The Payments Leaders Show

Dan Swift, CEO and founder of Numentum


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I had one of the most meaningful human conversations I have recorded to date with Dan Swift, CEO and founder of Numentum. What started as a discussion about leadership, enterprise sales, and technology quickly became a deeply human exploration of what actually drives long‑term success in business and in life.

Dan shared his journey candidly, from launching major initiatives at companies like LinkedIn and Sprinklr to building Numentum over the last nine years. But what stood out immediately was how intentionally he framed success beyond job titles and growth metrics. We talked about leadership not as authority, but as responsibility - responsibility to people.

A major theme throughout our conversation was compassionate leadership. Dan spoke openly about living with anxiety and depression for much of his life, and how that self‑awareness has become his superpower as a leader. Because he understands himself so deeply, he’s able to truly see others. That translates into leadership grounded in empathy, vulnerability, and trust not at the expense of standards or performance, but in direct support of them.

From there, we moved into the world of enterprise sales and buyer experience, where Dan made a powerful case for re‑humanising selling. In a world overloaded with automation, sequences, and now AI‑driven outreach, buyers are more overwhelmed than ever. Walls are up, trust is low, and noise is everywhere. Dan challenged the idea that more activity equals better outcomes. Instead, he talked about **relationship‑first selling, understanding who knows whom, earning warm introductions, and adding value long before asking for anything in return. One of the most striking insights he shared was the data behind this approach: warm paths into organisations convert to meetings over 70% of the time, compared to less than 1% for cold outreach using the same data and messaging. This led us into relationship capital, LinkedIn, and how leaders and sellers show up in public.

Dan believes LinkedIn is one of the most powerful one‑to‑many relationship tools we have only if it’s used with generosity. His filter is simple: "If what you’re posting doesn’t add value to the person reading it, why post it at all?" We also spoke honestly about the tension many sellers feel, knowing the right way to sell but being measured on the wrong data points. Dan was clear: compensation and metrics drive behaviour, and many organisations are still optimising for activity rather than outcomes, trust, and long‑term impact.

The conversation ended on a deeply reflective note. I asked Dan what he’d say to his 21‑year‑old self, and his answer was simple and powerful: *it’s going to be okay. Success comes from learning, caring, evolving, and being kind, especially to yourself. Dan shared how he’s only recently learned to slow down, take care of his health, and actually celebrate success rather than immediately moving on to the next challenge.

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The Payments Leaders ShowBy Adrian Evans