Dan Vastyan has a unique perspective when it comes to HVAC. With PR firm Common Ground since 2009, Dan does marketing for manufacturers in the industry, which has connected him with a variety of technicians and business owners throughout the years. Dan is a longtime witness to ongoing changes within the field, and encourages techs and manufacturers to evolve alongside them.

@to_the_trades

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1:00 Who is Dan Vastyan?

10:00 Dan’s experience in the industry and how he’s seen it change over time

15:30 Exposure to the trade

18:00 Social media and the manufacturer

24:00 Making art out of HVAC and social media bringing awareness to the industry

26:00 How COVID changed the perception of the trade

27:30 How the trade is changing

32:00 Social media - a full time job and the importance of having a presence

41:00 Social media and podcasting as free resource learning tools

49:00 The newest social media platform…

55:00 If you’re not on social media, you’re not doing things right!