My guest this week is Dan Williams, who is the MD of public relations company Profile PR. Dan works on accounts across fragrance, home, watches, jewellery and lifestyle. I’ve known Dan for a few years and thought it would be interesting and illuminating to discuss what the role of PR entails now. Traditionally PRs were the gate-keepers between brands and the media. That’s still the case, but now they also deal with influencer marketing, content creation and many other new areas. My thanks to Dan for such an interesting and thought-provoking chat - and thanks for hosting me at Profile HQ!

Dan is lucky enough to work with lots of brands such as Jusbox, D.S. & Durga and Ellis Brooklyn, so I knew he’d have a great selection of key products. He didn’t disappoint! During our chat he mentioned the following:

Kiehls - Facial Fuel Energising Scrub

https://www.kiehls.co.uk/mens/collections/facial-fuel/facial-fuel-energizing-scrub/615.html

Kiehls - Facial Fuel Energising Moisture Treatment/SPF19

https://www.kiehls.co.uk/mens/category/moisturisers-for-men/facial-fuel-daily-energizing-moisture-treatment-for-men-spf-19/WW0044KIE.html

The Ordinary - Hyaluronic Acid

https://theordinary.com/en-gb/hyaluronic-acid-2-b5-serum-100425.html

The Ordinary - Glycolic Acid

https://theordinary.com/en-gb/glycolic-acid-7-toning-solution-exfoliator-100418.html

VO5 - Texture Gum 

https://www.superdrug.com/hair/hair-styling/hair-gum-glue/vo5-texturising-gum-75ml/p/306975

Jusbox - Micro Love

https://www.selfridges.com/GB/en/cat/jusbox-micro-love-eau-de-parfum-78ml_496-3004815-67115101/

D S & Durga - St Vetyver

https://e-scents.co.uk/collections/d-s-durga/products/st-vetyver?variant=39295758729318

D S & Durga - Pistachio

https://e-scents.co.uk/products/pistachio?variant=40014319681638

You can find Profile on Instagram here: 

https://www.instagram.com/profilepr/

Website:

https://www.profilepublicrelations.com/

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You can follow me @maninthemirrorpod on IG:

https://www.instagram.com/maninthemirrorpod/

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