In this episode, Barry Alt and Jay Funnell sit down with Dan Ziegler from Turn 14 Distribution to explore his remarkable journey in the automotive parts industry. Together, they discuss the critical role of APIs and integration partners, T14’s expansion into powersports, and the challenges of managing and maintaining accurate product data to enhance the customer experience. The conversation highlights the evolution of the partnership between Turn 14 Distribution and Data Here-to-There, showcasing how the Turn 14 Distribution app by DH2T has become an invaluable tool for automotive e-commerce.

Dan shares insights into how the Turn 14 Distribution app has reshaped the e-commerce landscape, particularly in the automotive aftermarket. He underscores the importance of a strong online presence, especially in the post-COVID era, and explains how the app simplifies management of automotive parts data, from pricing to inventory and much more. The discussion also touches on trends in the powersports industry, emphasizing the growing need for automation and efficient inventory management.

Ziegler delves into the complexities of fast, accurate shipping, order management, and pricing strategies, while highlighting the vital role of dealer feedback in shaping future innovations. He also shares valuable advice for aspiring e-commerce entrepreneurs, stressing the importance of being easily searchable online and staying ahead in a rapidly evolving market.

Key Takeaways:

• Turn 14 Distribution is an aftermarket automotive B2B warehouse distributor
• The company has expanded its product offerings to include powersports.
• Accurate product data is crucial for reducing returns and improving customer experience.
• The automotive industry benefits from standardized data formats like ACES and PIES.
• Feedback from dealers is essential for maintaining accurate product information. Quality customer experience is paramount for success in automotive e-commerce.
• Data integration simplifies processes and improves efficiency.
• Strong partnerships are crucial for developing effective solutions.
• Streamlined order management ensures a positive user experience.
• Data automation saves time and reduces manual errors.
• The Turn 14 Distribution app is a valuable tool for dealers.
• Having an online presence is crucial for discoverability and customer engagement.
• Understanding your niche is vital when starting an online shop.
• The ability to manage inventory in real-time saves time and reduces errors; automation can play a vital role in this process.

Guest Bio:

Dan Ziegler is the Business Partner Integration Manager at Turn 14 Distribution, the leading wholesale distributor of automotive and powersports aftermarket parts in the U.S. In his role, Dan is responsible for developing and managing the vital connections between Turn 14 Distribution and its network of de

Hosts:
Brennan Christman, Data-Here-to-There

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Jay Funnell, Data-Here-to-There

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Barry Alt, Motorhead Digital

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