Picture an event where business metrics meet raw emotion, where CEOs dance between sessions, and where handwritten love notes forge lasting connections. When Swiss-based business mentor Sigrun Gudjonsdottir decided to throw out the traditional conference playbook, she discovered that the most powerful moments aren't always on the agenda. In this eye-opening episode of The Event Innovator Show, Sigrun reveals how embracing the unexpected transformed her client event from a typical business conference into a catalyst for personal breakthroughs and business growth.

Join host Phil Mershon as he explores Sigrun's innovative approach to community building, including:

• Why dancing breaks and round tables create deeper connections than traditional networking
• How "love notes" give participants tangible takeaways that last long after the event
• The power of unplanned moments and why every event needs flexibility in its schedule
• A revolutionary approach to revenue recognition that had participants proudly sharing their success stories
• Why smaller post-pandemic events might actually lead to better results

Whether you're planning an intimate retreat or a large-scale conference, this episode offers fresh perspectives on creating meaningful connections and unforgettable moments that drive both personal transformation and business results. Learn how stepping away from the traditional event formula might be exactly what your community needs to thrive.