Brands are desperate to understand YouTube: the community, the platform’s algorithm, converting viewers to customers. What’s the secret? Dane Golden has been helping companies approach this space for the past 10 years with strategies ranging from top-of-funnel awareness to discoverability and amplification of assets. Companies NEED to understand this platform, and Dane Golden is their guy. We discuss the efforts by brands to make a presence on YouTube, the importance to viewer retention, “gaming the algorithm”, and so much more.