In this series, we ask Danish companies why they continue to believe, despite growing pressures and uncertainties, that green business is good business. In this episode, we visit Danfoss.

Usually, taking your own medicine has an unpleasant connotation, but for Danfoss, it’s proof of concept: By applying their own technologies to cut emissions, they demonstrate how competitive decarbonisation works in practice — both for the bottom line and for the climate.

Many of us know Danfoss for their thermostats, but actually, they only account for 0.04% of the business. What Danfoss essentially does is provide components for industry and buildings that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification. And with over 100.000 unique product references, taking their own medicine is no small feat.