Dangerously Expressed

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What if strength training could change more than your body?

In this episode of Dangerously Expressed, Bea Lopez sits down with Katelyn Pennel, founder of Body-Based Scaling and host of Walking Trophy, to explore the relationship between physical strength, self-trust, ambition and leadership.

Katelyn Pennel explains why she sees training as an identity-building experience and how learning to move through physical resistance can increase your capacity to navigate pressure in business and life.

They also explore the difference between belief and conviction, why uncomfortable emotions don’t always need to be immediately regulated, and why exercise alone isn’t necessarily the same as processing what you feel.

Bea shares her own relationship with strength training, including how stopping during stressful periods affected her and why getting stronger has consistently made her feel more powerful, confident and sexy.

This conversation isn’t really about working out. It’s about what happens when you train yourself to become capable of holding more.

What You’ll Learn

• Why Katelyn sees physical training as an identity-building experience
• How taking action can turn self-belief into conviction
• What physical discomfort can teach you about navigating pressure in business and life
• Why regulation doesn’t always have to mean getting rid of an uncomfortable feeling
• The difference between using exercise as an outlet and actually processing emotion
• How Katelyn uses capacity, edge, momentum, power and speed workouts
• Why strength training changed my relationship with my body

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

What’s the point of making more money if you never actually build wealth with it?

In this episode of Dangerously Expressed, Bea Lopez sits down with Sarah Birkenkamp to talk about the difference between generating income and creating real wealth — and why earning more is only one part of the conversation.

They explore women’s relationship with receiving and keeping money, subconscious money beliefs, lifestyle inflation and why becoming wealthy can require preparing yourself to actually hold more.

The conversation also moves into business simplification, content creation and why Sarah has reduced her offers and platforms to focus on doing fewer things better.

But underneath it all is a bigger question: what do we actually want money for?

For Bea, the answer isn’t simply luxury. It’s freedom and choice — having the financial ability to make decisions based on what you want rather than what you can afford.

Listen to Dangerously Expressed on Apple Podcasts or Spotify.

What You’ll Learn

• Why generating a high income and building wealth aren’t the same thing
• How subconscious beliefs can affect your ability to receive and keep money
• Why lifestyle inflation can leave you earning more without creating more freedom
• Why Sarah simplified her offers and stopped trying to be everywhere online
• What conviction and communication have to do with creating content people want to consume
• Why wanting more money doesn’t need to come with an explanation

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

What if your body isn’t stopping you from being ambitious — you’ve just never been taught how to work with it?

In this episode of Dangerously Expressed, Bea Lopez sits down with Ruby, a certified women’s hormone health practitioner and the woman behind Period Bloom, to talk about menstrual cycle awareness, energy and what it can mean for ambitious women.

Ruby explains why expecting ourselves to have the same energy and productivity every day can disconnect us from our bodies, and how tracking your own cycle can reveal patterns in creativity, communication, focus and energy.

Bea also shares her experience of significant period pain during her corporate career, how that changed after leaving, and why she’s now curious about tracking her cycle in relation to her business rather than only physical symptoms.

This isn’t about becoming less ambitious. It’s about understanding your body well enough to stop fighting it unnecessarily.

Listen to Dangerously Expressed on Apple Podcasts or Spotify.

What You’ll Learn

• Why expecting the same energy and productivity every day can disconnect you from your body
• How Ruby recommends starting to track patterns throughout your cycle
• How different phases of your cycle may affect creativity, communication and more analytical work
• Why slowing down for a few days can change how you experience the rest of your cycle
• How Ruby works with ambitious women who don’t want their cycle to feel like something holding them back
• Why cyclical planning doesn’t have to mean becoming less ambitious

Follow Bea on IG: https://www.instagram.com/itsbealopez/

Follow Ruby on IG: https://www.instagram.com/period.bloom

Free nutrition guide: https://periodbloom.systeme.io/freebie-nutrition-guide

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

I’ve invested heavily in my business almost from the beginning.

Courses, masterminds, mentorship, brand work. I followed the advice to get into bigger rooms, learn from people ahead of me and be the smallest fish in the pond.

And I learned a fucking lot.

But recently I realised there was a problem.

When you spend all your time watching people who are making millions, it’s very easy to start making decisions as though your business is at the same stage as theirs.

Mine isn’t.

I was thinking about methods, frameworks, brand anchors, movements, offer suites and all the things established business owners were teaching me to build.

Meanwhile, I was still figuring out what I actually wanted to be known for.

I’ve also followed advice about premium positioning and raising my prices because of my corporate background and sales experience. On paper, it made sense.

But people were watching me, liking what I was doing and connecting with my story while still being confused about exactly what I did.

That was fucking frustrating to admit.

So I’ve made some decisions that could look like I’m going backwards.

I’m simplifying what I want to be known for. I’m lowering my 1:1 price. I’m bringing back free strategy calls and intensives. And instead of trying to hold this huge business vision all at once, I’m giving myself space to do more of the work I actually want to become known for.

The work around expression, identity, conviction and helping women feel dangerously good being fully themselves.

I still fucking love sales. That isn’t disappearing.

But I don’t need to force everything I know how to do into a method simply because I can help someone with it.

And weirdly, admitting that feels peaceful.

There’s nothing wrong with learning from people who are ten steps ahead of you. I want to keep doing that.

I just don’t want to forget which step I’m actually standing on.

What You’ll Learn

• How modelling much more established businesses affected the decisions I was making in mine
• Why more frameworks and refinement eventually made my positioning more confusing
• Why I’m simplifying what I want to become known for
• Why I decided to lower my 1:1 price and bring back free calls and intensives
• What I’m learning about giving my business room to evolve instead of forcing clarity too early
• Why taking a step back doesn’t automatically mean you’re moving backwards

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

I wasn’t planning to record this episode.

Then something happened in the coaching industry, everyone started talking about it, and I spent basically the entire weekend thinking about it.

Not because I wanted to add another opinion to the pile. Actually, that was part of the problem.

I’m a very opinionated person. I’ve been fired twice for being too outspoken. I created a fucking podcast called Dangerously Expressed.

And yet, when it comes to publicly sharing my opinions about things happening in my own industry, I still hesitate.

I don’t want to create drama for attention. I don’t want to tear another woman down. And I definitely don’t want to form an opinion when I don’t know the whole story.

But watching this particular situation unfold brought up a lot for me.

It reminded me of what 15 years in corporate sales taught me about what happens after someone buys.

In medical device sales, getting the client was never the end. If that client needed you during a surgery, you fucking showed up. The relationship, service and care afterwards mattered enormously.

And sometimes I look at online business and wonder whether we’ve become so obsessed with marketing, selling and recurring revenue that we’ve forgotten that part.

It also brought back some of my own experiences investing in coaching spaces where, looking back, I wasn’t the right client.

There was one space in particular where I was a genuine beginner. I told the coach that. I was accepted anyway, and once I was inside, it became very obvious that my questions and problems weren’t at the level the space was designed for.

I can own my part in that. I should have asked more questions before buying.

I also think the person selling has a responsibility to ask whether someone should actually be in the room.

That’s the conversation I wanted to have here.

And somewhere along the way, it became a conversation about something else too: how fucking difficult it can still be to take a stand publicly, even when you consider yourself an outspoken person.

Maybe being dangerously expressed isn’t saying something because you know everyone around you is going to clap.

Maybe some of the real work begins when you’re not entirely sure what people are going to think.

What You’ll Learn

• Why client experience matters just as much to me as making the sale
• What my corporate sales career taught me about keeping clients in your world
• What I learned from investing in coaching spaces that weren’t right for me
• Why I think discernment belongs on both sides of a sale
• Why publicly taking a stand still feels uncomfortable for me
• How I’m thinking about sharing strong opinions without contributing to online drama

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

What if getting comfortable with no could actually make you better at selling?

In this episode of Dangerously Expressed, Bea Lopez explores the relationship between desire, rejection and what she calls being Detached AF in sales.

After directly inviting someone she genuinely wanted to work with into an offer and hearing “not right now,” Bea walked away feeling empowered. Not because she didn’t want the sale, but because she had expressed what she wanted without needing the other person’s answer to validate her.

Drawing on 15 years in corporate sales, Bea explores why hearing no is part of becoming skilled at selling, why detachment doesn’t mean pretending you don’t care, and what happens when you start relying on a potential client’s yes to give you conviction in your own offer.

Because you can want the client, want the money and make the invitation without needing to control what comes back.

And getting comfortable with no might give you more freedom to ask for exactly what you want.

What You’ll Learn

• Why your relationship with hearing no can affect your willingness to sell in the first place
• What 15 years in corporate sales taught me about not attaching meaning to individual sales outcomes
• What I mean by being Detached AF, and why it has nothing to do with pretending you don’t care
• Why following up with someone you genuinely want to work with isn’t automatically needy
• How over-explaining can turn a sales conversation into a search for external confirmation
• Why becoming comfortable with no gives you more freedom to ask for what you actually want

Resources Mentioned

• Find me on Instagram

Your Next Steps

• Follow Dangerously Expressed wherever you’re listening

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

What if feeling safe being seen has nothing to do with whether anyone is looking?

In this episode of Dangerously Expressed, Bea Lopez shares the story of a photoshoot that started as a need for new business photos and became something much more personal.

After feeling disconnected from old images that no longer represented who she was, Bea decided to push her expression further. That eventually meant standing almost naked in a water-filled studio, dancing in front of a camera and unexpectedly experiencing something she’d spent years trying to find: herself.

This is a conversation about the difference between knowing you’re confident and actually feeling your power in your body. Bea explores sensuality as aliveness rather than performance, what it means to feel safe while being fully seen, and why the experience changed the way she thinks about her work with women.

Because sometimes you don’t need to become someone new. You need to remember the woman who was already there.

What You’ll Learn

• Why my old brand photos stopped representing the woman I’d become
• What happened when I stopped thinking about how I looked and started playing in front of the camera
• The difference between being seen and actually feeling safe while being seen
• Why intellectually knowing you’re powerful can feel completely different from experiencing that power in your body
• How the photoshoot created an unexpected ripple effect for both me and my friend
• Why the experience changed how I think about sensuality, expression and the work I want to create

Resources Mentioned

• ⁠Find me on Instagram⁠

Your Next Steps

• Follow Dangerously Expressed wherever you’re listening

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

What if your conversion problem started long before the sales conversation?

When I started my business, becoming a sales coach made complete sense. I had the experience, the results and the authority. But without realising it, I built that business around the parts of me I thought belonged in a professional brand — and edited out the rest.

The content was good. The strategy made sense. But people aren’t choosing from a spreadsheet. Especially in a personal brand, they’re choosing the person they want to be led by.

In this episode, I’m exploring how self-editing can affect the brand you build, the offers you create and the conviction you have when you sell them.

Because maybe you’ve been trying to improve conversion at the end of the process when the editing started right at the beginning.

Find me on Instagram: https://www.instagram.com/itsbealopez/

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

What does self-editing actually look like when you’re still making decisions, taking risks and doing what you want?

For me, it looked like constantly explaining my business to my partner because I desperately wanted him to understand why I believed in it. It looked like perfectionism, waiting until I had the right words and trying to make sure I couldn’t be misunderstood.

None of it felt like self-editing at the time.

In this episode, I’m looking at the quieter ways we start checking ourselves against other people’s reactions — and the question I now use to catch myself doing it:

Would I still do this the same way if I knew nobody was going to judge me?

Find me on Instagram: https://www.instagram.com/itsbealopez/

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

I used to be incredibly confident in my opinions. I trusted myself, spoke my mind and didn’t spend much time worrying about whether other people approved.

Then, somewhere along the way, that changed.

After years in corporate, being fired and having parts of my personality and expression treated like a problem, I started questioning myself in ways I never had before.

This is the beginning of the story behind Dangerously Expressed: how I went from being outspoken and unshakeable in my opinions to becoming much more careful with myself — and how long it took me to realise it was happening.

Because sometimes you don’t consciously decide to tone yourself down. You just slowly become a more edited version of yourself.

Find me on Instagram: https://www.instagram.com/itsbealopez/