This episode features the creative Dani McFerran. Dani is the Founder and Creative Director at Done & Dusted Design. Dani starts by explaining her process of creating the brand design. Using a creative workshop with the client it's important for her and her team to start off right. Identifying the brand language, brand design and understanding the business's "tribe". She talks about her success with a sustainably gifting brand and how to get started in design. She uses adobe creative suite for a lot of her work and discusses the emerging AI market in design. This episode is perfect for anyone interested in digital design and brand strategy.