In S1 Ep4 of the Watt Pod we talk to founder of DNA Energy, Daniel Barber about his journey building a climatetech startup. DNA Energy is an early stage measuring and monitoring technology company helping customers monetise their energy assets and looking to disrupt the way customers think about their energy usage. We cover the importance of energy efficiency and the opportunities available to end users. We learn that customers are usually motivated to react to their energy needs only once they are aware of a problem. We also touch upon the Australian investment environment for energy technology disruptors and ponder if the investment community has the depth of expertise to deploy capital to the best opportunities and those that will power the energy transition.