Welcome to Maximum Impact Episode 9 with Daniel Burrus - Keynote Speaker, Business Strategist, Global Futurist and New York Times and The Wall Street Journal Best selling author. We discuss how to see the Invisible and Do the Impossible.

I came across Daniel on LinkedIn. He writes some of the best articles I've ever read and has nearly 800,000 followers! I recently read his New York Times and The Wall Street Journal Best selling book Flash Foresight and I was blown away. I often talk of testing assumptions with fake products and ads before jumping in and investing time and money into a product to assess market interest but he dials things back ever earlier in the process. He analyzes trends, categorizes them as hard trends and soft trends and has developed a scientific systematic approach to problem solving and building companies.

We had a great chat and at times, it may have sounded like I was pitching his stuff. To be very clear, I was not paid to do this podcast or any other podcast - I just think he's come up with an amazing framework and strategy that is in sharp contrast with the "throw spaghetti on the wall and see what sticks" guess work. That not to say that failure isn't part of the process but I'm convinced Daniel's approach will increase the probability of success by at least 10x.

One last thing - there was a bit of a delay in the line and there were a few occasions where I interrupted Daniel and that wasn't intentional. I hop you enjoy our conversation!

http://www.burrus.com/