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Daniel Cohen’s Ultimate Bet on Israel B2C Startups


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Daniel Cohen has spent 25 years investing across Israel’s tech ecosystem—Gemini, Viola, and now as Co-Founder & GP at Sticker Ventures, where he’s betting hard on one thing: the next wave of global consumer winners will come out of Israel.


In this episode, Daniel breaks down why Israeli founders have a unique edge in distribution, growth hacking, and performance-driven execution—and where they often stumble when it’s time to build a real global brand. You’ll hear the behind-the-scenes thinking of a specialist VC: what he funds, what he passes on fast, why retention beats revenue early, and how he evaluates founders who are still pre-launch but aiming big.


In this episode

• Why Daniel believes Israel can produce the next global B2C breakout

• The “Israeli advantage” in B2C marketing (and why it matters now more than ever)

• The biggest weakness: turning hacks into a durable brand

• Why Daniel prioritizes retention over revenue early on

• The fastest “no” signals—and what founders can do to come back stronger

• When performance marketing is a must… and what alternatives take too long to bet on


Check out the full episode notes, transcripts, and all links on Substack:

👉https://aggaeus.com/


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Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions.


We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship.

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AggaeusBy Hosted by Haggai Klorman-Eraqi