Daniel Gogolin, Co-Founder of Joda Creative - a content marketing agency based in Vancouver, Canada focused on telling stories. Daniel will take you on a journey from his early days of being a student in Vancouver Film School to finding a company - Joda Creative. In this episode you will learn:  Advice on going beyond content to focus on engaging and audience Use of other distribution channels to promote your brand or message Hacks on getting sales leads when you are a smaller shop Advice for managing a big brand Daniel’s thoughts on the television series Mad Man in relation to advertising Daniel’s other side hustle - his fashion line - Markus Amadeo And much, much more…    Without further ado, please enjoy this highly caffeinated episode.  This podcast is brought to you by Anthology. - Anthology is careers reimagined. Get better job candidates using confidential data. They will do an anonymous job search to find passive candidates or connect passive candidates with employers.

Ep. 23: Daniel Gogolin - Co-Founder of Joda Creative

Your one stop show for all things recruiting, technology, hustle, sports, music, talent, business, art, philosophy, social media, sales and marketing (basically good things for the soul). Hosted by Ben Martinez & you can follow him on Twitter @benmartinezj - Let's go! 

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Ryan Hart is the Director of Product for the background check and drug screening company, Verified First. Verified First is improving the HR Tech industry by making technology integrations better within the recruiting and onboarding process and improving the candidate experience. Ryan met the founder of Verified First (Devon Dickinson) while pursuing his MBA in Entrepreneurship and knew he had to work with him. That was almost four years ago and the company is exploding in growth since then.   Agenda:  Ben/Ryan find common ground with coffee and treasure hunts - Ryan still uses cream and sugar in his coffee, but we still accept him. Ryan talks about why working for a background check company can be sexy. Ryan talks about generations in the workplace and the marketing fluff around it. Ryan talks about a trend that will get bigger in the coming years for recruiters, candidates and hiring managers - “Ban the Box” Ryan shares the technology he could not live without. Something many of us share - Amazon. Ryan gifts a bag of coffee to his Dad, Sumato Coffee of course Out    Links: Verified First website - https://www.verifiedfirst.com/ Ryan on LinkedIn - https://www.linkedin.com/in/ryanhart/ Verified First on Twitter- https://twitter.com/VerifiedFirst   Sponsor: www.sumatocoffee.com Secret Tech Sauce Talent via  www.benmartinez.co

Ep. 38: Ryan Hart- Behind the scenes of employment background checks and drug screens

 Erik Kostelnik is the Co-Founder and CEO of TextRecruit, a candidate and employee engagement platform that leverages text, chat and artificial intelligence to help companies hire better people, faster. Prior to TextRecruit, Erik served as the Head of Sales at Wrike from 2014 to 2016 helping it reach #116 in 2015 Deloitte Fastest 500 and ran sales as VP at Identified through its acquisition by Workday in 2014. He acts as an advisor to startups including Eatify.com, Outreach.io and HIRABL, was named an Upstart 50 Inventor by the Silicon Valley Business Journal and lives in San Jose with his wife and three kids.   Agenda:  Ben/Erik find common ground with basketball - Erik played power forward in college. Erik talks about his Finance background in college on the east coast and how he made it to Silicon Valley Erik gets tired of making a lot of money for other people as a sales pro. Starts TextRecruit Erik opens up about how recruiters use texting for recruiting. Coming soon - You will soon be able to apply to Chipotle over text message. Can I get guacamole with that? Erik talks about how his company got acquired by iCims Erik gifts a bag of coffee to his friend at Cracker Barrel, Sumato Coffee of course Out    Links: TextRecruit website - https://www.textrecruit.com/ Erik on LinkedIn - Erik Kostelnik Erik on Twitter - https://twitter.com/ErikKostelnik   Sponsor: www.sumatocoffee.com Coming soon: New Secret Tech Sauce website, here - www.benmartinez.co

Ep. 37: Erik Kostelnik - Building a Side Hustle Start-up while you are the VP of Sales

Matt Schwartz started his executive search firm back in 2003. After looking for his next gig working in a search firm he quickly realized that he could go out on his own. Fifteen years later and growing his firm “one logo at a time” his company is known for bringing “Transformative Talent” into companies. His recruiting firm recruits some big players in the executive space who make anywhere from $500K to $2M in total compensation. He gets the work that must go in when recruiting and helping companies transform their talent. He has worked with some of the biggest brands - Pepsi, Fila, American Express and Groupon.   Agenda:  Ben/Matt find common ground with coffee, Sumato Coffee of course Matt talks about how he came to start his own business 15 years ago Matt’s background - from formative years to now Importance of employment branding and recruiting Key Trends coming in 2018 - AI, employee engagement, etc. Matt’s friend who gets a bag of Sumato Coffee. Out    Links: Matt’s website - https://www.mjsearch.com/ Matt on LinkedIn - https://www.linkedin.com/in/mattschwartz1/  Sponsor: www.sumatocoffee.com and Secret Tech Sauce Talent

Ep. 36: Matt Schwartz - Behind the scenes of Executive Search

Lane Sutton started a blog when he was 11 years old and a decade later he is doing more in the employment branding and recruiting space than your entire recruiting and employment branding team on steroids. Lane gets it. He has worked with some of the biggest brands - Hubspot, TripAdvisor, Sprinklr and Walt Disney. Now that he is old enough to drink a beer (I think) we talked on my podcast:   Agenda:  Ben/Lane find common ground with coffee, Sumato Coffee of course Lane defines Generation Z vs. Millennials vs. Gen X vs. Boomers Lane’s background - from age 11 to age 21 How to create an employment brand Top technology for recruitment marketing What’s coming in 2018 for employment branding Out    Links: Lane’s website - http://www.lanesutton.com/ Lane on LinkedIn - https://www.linkedin.com/in/lanesutton/ Lane on Twitter - https://twitter.com/LaneSutton Lane on Insta - https://www.instagram.com/lanesutton/  Sponsor: www.sumatocoffee.com

Ep. 35: Lane Sutton - This Gen Z kid, gets it!

Jörgen Sundberg gets employment branding. He runs Link Humans, London’s employment branding agency. In this episode you will learn more about employment branding than any conference can teach you because we touch on metrics, real life examples and then cover areas in Jörgen’s book,  Employee Advocacy: The Ultimate Handbook. Jörgen also comes alive on his views about generations in the workplace, books to read, coffee to drink and advice to his younger self.   Agenda:  Ben/Jörgen find common ground with coffee, Sumato Coffee of course. Jörgen talks about his morning freshly brewed coffee, running a marathon and Dad life Employer Branding defined at a dinner party Using metrics - What is the Social Employer Branding Index? Employee Advocacy: The Ultimate Handbook - The views behind the book he co-wrote with Microsoft Executive, Ben Donkor Jörgen on generations, music and books Jörgen gives a bag of Sumato Coffee to Lane Sutton at Walt Disney. Good coffee karma. Over and Out.    Links: Jörgen’s book - https://linkhumans.com/employee-advocacy-book Jörgen’s book on Amazon- http://amzn.to/2Axos3b Jörgen on LinkedIn - https://www.linkedin.com/in/jorgensundberg/ Jörgen on Twitter - https://twitter.com/JorgenSundberg Jörgen’s company on Insta - https://www.instagram.com/linkhumans/  Sponsor: www.sumatocoffee.com

Ep. 23: Daniel Gogolin - Co-Founder of Joda Creative

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