In this episode of "Building for the Silver Economy", Serena and Sally speak with Daniel Kaplan, Senior Associate at Generator Ventures. 

Generator Ventures is an investment platform focused exclusively at the intersection of aging, senior care & technology. Generator partners with exceptional entrepreneurs who are leveraging technology to transform the aging experience. 

Daniel talks about his career trajectory into the world of agetech and investing, the startup landscape and go-to-market avenues in the agetech space, and his future ventures. 

Read more about Generator Ventures at: https://generatorvc.com/ 

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00:40 - Daniel talks about his career in management consulting, healthcare software, and his reasons for pursuing both an MBA and a masters in Gerontology 

13:45 - Daniel discusses aging-friendly inclusive designs (both physical and digital) and the current startup landscape in the agetech space  

24:30 - Daniel talks about which traits would enable entrepreneurs in the agetech space to be more successful, and the potential pitfalls entrepreneurs might fall into when building for a different age demographic

40:25 - Daniel discusses the startup go-to-market strategies that he found to be most innovative, and how these startups segment and serve their niche customer demographic

52:00 - Daniel talks about his new investment venture in the age-tech space