Each week, The Why Word gets under the skin of entrepreneurs, business leaders, creatives and people who make things happen to find out what makes them tick.

Daniel Lassman is founder of The Weekly Quiz Company. Trivia nights are big business pulling in customers to pubs that are struggling to remain open. The biggest pub quiz company in the UK, Weekly Quiz hosts hundreds of quiz nights in pubs, bars, social clubs and private venues every week. With the Coronavirus lockdown affecting his business, we hear inspiring and motivating lessons from a Daniel about how to radically pivot your business when the rug is pulled out.

Daniel’s business lunch guest turns out to be a high profile British businessman who you might assume he’d already had lunch with - but apparently not.

Presented by Ian Hawkins