The son of a Holocaust survivor, Daniel Lubetzky has been guided by a mission of doing good. He first set out to bring Israelis and Arabs together around a mutually beneficial economic initiative making sun-dried tomato spreads. Next, he went about bringing to market a convenient and nutritious option for snacking. On this episode, the founder and CEO of the multi-billion dollar KIND Snacks talks about how he overcame early failure, what he considers healthy, how his snacks are made and how he's scaling KIND with a new partnership with Mars, Inc. to help the brand grow globally.

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