Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. He specializes in several areas of research that are pertinent to retail. Dan specializes in analyzing consumer behavior and predicting future shopping behavior. Dan’s research has been featured in several major media outlets including Harvard Business Review, Wall Street Journal, the Economist, and CNBC. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioS...