B2B buyers don’t start with Google anymore.

They start in the feed.

LinkedIn. Podcasts. Creators. Comments. DMs.

Discovery happens before intent.

Before clicks.

Before forms.

In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.

Why trust is built in public.

Why consistency beats campaigns.

And why most funnels don’t reflect reality.

We’ll talk about what this means for content, ads, and messaging.

What earns attention in the feed.

What gets ignored.

And how paid and organic need to work together.

Less theory.

More real-world patterns.

And clear ideas B2B marketers can apply immediately.

Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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