Daniel Ramsey talks with Jason Barnard about the virtual empire.

Virtual Empire! Daniel Ramsey, founder and CEO of MyOutDesk, reveals the I-We-They framework that transformed his company into a 3,000-employee virtual staffing empire. Drawing from his experience scaling multiple businesses and running a global workforce, Daniel shares his proven strategies for building sustainable systems, creating strong company culture, and leveraging international talent without sacrificing quality. Discover why "virtual professionals" outperform traditional assistants, how to implement the sticky challenge for maximum productivity, and the critical importance of audit processes in scaling your business.

In this episode, you'll discover:- The I-We-They framework for systematic business scaling- How to build a blended business model with global talent- Why culture matters more than cost when hiring internationally- The sticky challenge method for identifying revenue-generating activities- How to future-proof your business through proper systems and processes- Why audit processes are essential for sustainable growth

This conversation provides a blueprint for entrepreneurs ready to scale beyond their personal limitations and build a truly global business empire.

#VirtualEmpire #BusinessScaling #GlobalTalent #VirtualProfessionals #EntrepreneurshipStrategy #BusinessGrowth #SystemsAndProcesses #CompanyCulture #RevenueGeneration #FastlaneFounders #DanielRamsey #MyOutDesk

What you’ll learn from Daniel Ramsey

This episode was recorded live on video July 15th 2025

https://www.youtube.com/watch?v=C5r5PEUl9Fc

Links to pieces of content relevant to this topic:https://www.youtube.com/channel/UCn7EbaQFalRfbey75hkNztwDaniel Ramsey

📰 Featured Press Release:Entrepreneurs are losing millions because Google and AI don’t understand them. A new book reveals the problem and how smart leaders are turning it into revenue.

Read the full press release: https://www.prnewswire.com/news-releases/entrepreneurs-are-losing-millions-because-google-and-ai-dont-understand-them--new-book-exposes-the-problem-and-reveals-how-smart-leaders-are-turning-it-into-revenue-302496793.html

Transcript from Daniel Ramsey with Jason Barnard on Fastlane Founders And Legacy. Virtual Empire

[00:00:00] Daniel Ramsey: Unless you have a solidly written down plan and a solidly describable culture. Culture usually is vision, value, and mission. And it's really simple. We exist to provide this value to this group of people so that they can experience this thing in life. That's either a value proposition or a great mission statement.

[00:00:26] Daniel Ramsey: And if you're listening right now, you can pause and go back and write this stuff down. Because this is where most people miss when they're going from the we to the they is they haven't got a clearly articulated value proposition for the customer, mission, statement, values for your internal employees how we behave. They say a brand and your marketing guy so you like this. A brand is what your customers say, or a brand is what your customers say when you're not in the room. Culture is what your employees say when you're not in the room. So these are the ways to measure these things so that you can be really specific and measurable about your culture.

[00:01:08] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy?

[00:01:31] Narrator: A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.

[00:01:38] Jason Barnard: Hi everybody and welcome to another  Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here with a quick hello and we're good to go. Welcome to the show, Daniel Ramsey.

[00:01:50] Daniel Ramsey: I didn't know we were gonna get singing. You have a beautiful voice, Jason.

[00:01:53] Jason Barnard: Thank you very much. It was a long career before I became Google expert and AI expert. Speaking of which, AI mode, we're looking at this today for you. I was super interested because we've been working with you on your Knowledge Panel, which has been a bit of a difficult situation because of the other Daniel Ramsey and what we have here is when you look in AI mode, Google goes into cascading fan queries.

[00:02:20] Jason Barnard: Eight different queries, 54 passages from pages to figure this out where you dominate. So AI mode is great news for you because what Google can do is analyze the two different Daniel Ramseys and figure out who is the most relevant and separate the two in a very clear manner. So personally speaking, I'm a big fan of AI mode.

[00:02:45] Jason Barnard: How have you felt about it?

[00:02:48] Daniel Ramsey: If you'd asked me six months ago, I would've said, I don't like it. And a year ago I was blowing people off, all the hype around it, everything that people were talking about it. But today, I don't know if I'm normal or not normal, but I use AI for almost everything.

[00:03:09] Daniel Ramsey: From running, I just had a query. I was curious about a marketing task and so I threw it into ChatGPT. I was curious. Actually, I am a real estate guy and so I was underwriting an apartment inside AI mode, which is actually really fun because that task could have taken our CFO, a week to complete prior to AI.

[00:03:33] Daniel Ramsey: And of course I work with you, so I obviously value it and think it's the future, and as a talent. So we do a lot of talent globally and it's just the combination of great humans and great tech is the future.

[00:03:50] Jason Barnard: Which is an absolutely brilliant point. We're talking about virtual empire.

[00:03:54] Jason Barnard: And I really like that. Now we're gonna be talking about the I-We-They framework. Can you explain that really quickly to kick us off?

[00:04:02] Daniel Ramsey: Yeah. So I'm a real estate guy, entrepreneur, and I wanted a way to explain to other entrepreneurs the process of hiring leverage and this concept of a  I-We-They was a really simple way of explaining the process that you have to go through as an entrepreneur. When you hire your first person, in the beginning, you're an I, I'm doing it, I'm building the business, I'm gonna sell the person, I'm gonna service the person, I'm building an empire. And then at some point you become overwhelmed and you realize that you have enough work that you can actually hire somebody to help you.

[00:04:39] Daniel Ramsey: And that's when you become a We. And at some point in that We process, you build enough systems and processes. Something I call an audit and a process flow, and then you can say, wait a minute, now they can do the work. So it's a very simple leverage framework of  I-We-They.

[00:04:57] Jason Barnard: Right. I believe you talked to me about that about a year ago of saying when you wanna scale up, you need the They, but you have to go through the I and the We first.

[00:05:05] Jason Barnard: Is that correct?

[00:05:06] Daniel Ramsey: That's all the pain, yeah. The I and the We. So I have a lot of entrepreneurs who want to jump to the They. The challenge with that is you just don't have enough understanding of the process. You don't understand your clients. You don't understand what matters to them. You don't understand, the overall industry, and so you have to go through the head damage of actually understanding everything about the business.

[00:05:28] Daniel Ramsey: That's the I. That's where you're learning. You're understanding the value proposition. You're building the business. You're building the basics of what you're offering to clients. And here's the point of the I, you have to solve a problem for somebody. Jason, the problem that you solved for us was we didn't understand Google Knowledge Panels.

[00:05:46] Daniel Ramsey: We definitely didn't understand how AI was driven by that. We hired you to help us with that. That's the problem that you solved for our business. That's what I is all about, is figuring out exactly. The problem that you solve for others and whether or not they would value it enough to actually buy your service or product.

[00:06:07] Jason Barnard: And we are still at the We stage in that it's me and Elisa and her team who are doing it. So we're stuck in the we stages that we can't scale, if I understand correctly, until we can outsource it.

[00:06:20] Daniel Ramsey: It's not only about outsourcing. I do a lot of global talent for customers.

[00:06:26] Daniel Ramsey: We have over 1500 clients. We've scaled a huge company. Close to 3000 employees but it's not only outsourcing in the We-They transition. It's really about creating leadership. It's creating systems and processes that scale. It's having the right technology stack, which is a really big deal. It's about packaging your product or service so enough people raise their hand and say, I need that. That's a thing that a lot of people in the we stage miss. The simplest explanation of a value proposition is your clients have to jump across the table and say, I absolutely need this, and I want this service or product, or whatever it is that you're offering.

[00:07:09] Daniel Ramsey: When you have that kind of a demand from your customers, that's how you know you're ready to get to the They.

[00:07:17] Jason Barnard: Virtual professionals versus virtual assistants. I think about virtual assistants because that's the term I've heard so often.

[00:07:25] Daniel Ramsey: Yeah. And it's an interesting problem. So 20 years ago, I'm an entrepreneur and I needed leverage in my own business and it turns out that we hired somebody in the Philippines and they were fantastic.