This episode features the astute Daniel Ring. Dan is the Marketing Specialist at Origo. Dan speaks about his marketing experiences and how he adapted from B2C marketing at Mothercare Ireland to more B2B marketing at Origo. Dan goes into detail about his email marketing using Mailchimp, Photoshop and Dreamweaver to build out campaigns. He explains how an important relationship with the sales team and understanding the feedback from them, helps drive the business forward. He also says they create competitions in the office around A/B testing highlighting the importance of the results of the emails. He reveals that personalising lists, tagging and segmenting out their leads are key to their success. Dan goes on to recommend the reviews system, Embedsocial to help retention of clients and improve their SEO by getting more google reviews. We also have a nice chat about VR and AR.  This episode is perfect for anyone involved in building out email marketing campaigns and enjoys good old chit-chat.