In this episode of Leading Voices in Sport, Dan Rossomondo, Chief Commercial Officer of MotoGP, discusses the challenges and triumphs faced by the organization, including the impact of the Valencia floods, the unveiling of a new brand identity, and the strategic direction under Liberty Media's potential acquisition.

He shares insights on the competitive landscape of MotoGP, the importance of marketing, and the unique characteristics of the riders. The conversation also touches on fan engagement strategies and the growth of MotoGP in the US market, along with personal reflections on adapting to a new role in a different culture.