Welcome back to Product Misfires, Thirdbridge's podcast where we uncover the challenges of digital product development and the invaluable lessons learned along the way!

In this episode, PE sits down with Daniela Santangelo, CEO of Freeway, an organization dedicated to driving innovation and startup success in Arizona. Daniela reflects on her six-year journey as a co-founder of Shyft, a company that disrupted the moving industry by bringing much-needed innovation to an archaic sector.

From launching an MVP as simple as screen recording software over FaceTime to convincing century-old moving companies to adopt new technology, Daniela shares how Shyft revolutionized how consumers and moving companies interact. She also delves into the common mistakes startups make, including the importance of scaling outreach efforts to build trust and convert leads.

Tune in to learn how Daniela’s experience at Shyft informs her mission at Freeway to amplify Arizona’s innovation ecosystem and foster growth among early-stage founders. Whether you're navigating an outdated industry or seeking startup wisdom, this episode is packed with actionable insights!

Thirdbridge: https://www.thirdbridge.us/en
Pierre-Étienne Bousquet on LinkedIn: https://www.linkedin.com/in/pebousquet/
Daniela Santangelo on LinkedIn: https://www.linkedin.com/in/danielaalpert/