In this episode of Perinatal Grand Rounds, researcher and bereaved mother Dr. Danielle Pollock shares how her personal loss led to groundbreaking research on stillbirth stigma and its far-reaching impact on families, clinicians, and prevention efforts. Drawing from her work developing the Stillbirth Stigma Scale, Danielle explores how public and self-stigma deepen grief, fuel isolation, and limit open conversations in healthcare and society. She also challenges clinicians and communities to say the word stillbirth, normalize informed risk discussions, and recognize bereaved parents as powerful agents of change. This episode offers critical insight into how reducing stigma can improve both bereavement care and prevention.