Danielle Yuthas is the VP of Marketing at SpeedPro and our guest on this episode of Multi-location Marketing Leader. SpeedPro is a large format printing franchise with 124 locations in the US. Primarily focused on B2B, SpeedPro offers vehicle wraps, murals, signage, trade show booths, etc.

Danielle and our host Erin Martin discuss the funding program for digital marketing that SpeedPro offers to franchisees. They also talk about digital advertising tactics, SEO initiatives that bring results, and what building a data lake can bring to a franchise business such as SpeedPro.