The number of channels that marketers are using to target consumers has grown and, with it, the messaging has changed, from a ‘broadcast’ model to a more-intimate, personalised one. Big data is a tool that gives brands insights into their customers and an opportunity to build a relationship that relies on trust; at the same time, there has never been more need for creativity in marketing. I speak to advertising veteran Danni Dixon, who now heads up marketing at Investec South Africa.Full transcript available on MarkLives.