In this episode of the Built By Me Podcast, Taina sits down with Danny Kerr, co-founder of Breakthrough Academy and host of Contractor Evolution. With over a decade of experience helping hundreds of trades businesses scale, Danny shares why most contractors fail at hiring, how to attract and keep A-players in a competitive market, and why your online reputation matters just as much for employees as it does for customers.

Whether you’re building your first team or looking to level up your leadership, this conversation is full of practical hiring strategies, branding tips, and active recruiting tactics you can start using today.

What You’ll Learn in This Episode:

• Why recruitment deserves as much investment as sales and marketing
• How to build a brand that attracts top talent
• The power of your team’s network in finding great hires
• Why Glassdoor reviews are the new customer reviews
• How to balance character vs. skill when hiring

About Our Guest:
Danny Kerr is the co-founder of Breakthrough Academy (BTA) and host of Contractor Evolution. For the past 10 years, BTA has helped contractors build systems, teams, and strategies to scale their businesses sustainably.

Sponsor:
This episode is brought to you by NiceJob, the reputation marketing platform that helps you get more reviews, referrals, and sales.

Links & Resources:

• Breakthrough Academy: btacademy.com
• Contractor Evolution Podcast: Listen here
• Sponsor: NiceJob