Many nursery owners have lost small fortunes pursuing a plant they thought sure to be a hit in the marketplace. Danny and Debbie Perkins found success by devoting their resources to a small number of very useful native species. One in particular, the Saw Palmetto, Serenoa repens, a shrub palm of the southeastern U.S., surprised everyone. Well, almost everyone. Danny's dad warned him. Learn how the Perkins have navigated the nursery industry for well over 40 years and built a very good business with native plants.