Danny Rubin is an award-winning author and speaker trusted by students and working professionals for my practical advice on writing, networking and interpersonal skills. https://dannyhrubin.com/

He is the author of Wait, How Do I Write This Email

https://www.amazon.com/Wait-How-Write-This-Email/dp/0996349928/ref=sr_1_2?ie=UTF8&qid=1473637948&sr=8-2&keywords=wait+how+do+i+write+this+email+by+danny+rubin and Wait, How Do I Promote My Business.

https://www.amazon.com/Wait-How-Do-Promote-Business/dp/0996349944/ref=sr_1_1?ie=UTF8&qid=1492448866&sr=8-1&keywords=wait+how+do+i+promote+my+business

In this episode:

Don’t write a book that only makes money in the first six months

Always send two copies of your book to influencers, one for the shelf and one for them to pass along

Use tools to learn how different pieces fit into your business

Create evergreen content solution to the problems your visitors are searching for in blog format

Your author page should tell a story/narrative