The Startup Story

Danny Wajcman, co-founder of Lucky Orange


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About this episode

My guest this week is Danny Wajcman, co-founder of Lucky Orange. For those that might not be aware of Lucky Orange, this episode will be an absolute treat for you because Lucky Orange is one of the most dynamic website analytic tools available to help you truly optimize the customer journey to increase your conversion.

Most people think of Google Analytics when it comes to website analytics, but Lucky Orange fills some in the gaps that Google Analytics doesn’t address. Google Analytics is phenomenal at telling us how a site visitor comes to our site and how they leave our site, but Lucky Orange informs us on their entire journey across our site. Lucky Orange is truly a powerful tool for conversion analytics.

In this episode, you'll hear:
  • The influence that his Grandparents, who survived the Holocaust, had on his life
  • How Danny saw a need to understand user behavior on a website, beyond just numerical metrics
  • About the significance and power of Conversion Rate Optimization (CRO)
  • What distinguishes an entrepreneur and a leader
  • How ego can impact the entrepreneurial journey and how to keep it in check
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    Lucky Orange: https://www.luckyorange.com/

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    The Startup StoryBy James McKinney