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So you want to launch a private chef business? 👩‍🍳
In this episode, we sit down with Dara Lyubinsky, founder of Nourish Culinary, to break down what it really takes to build a successful personal chef company; from cooking in New York’s high-pressure restaurant kitchens to serving private clients (including Eli Manning and Lorne Michaels) and scaling a 25-person private chef team.
Dara shares her unconventional path from media (Time Magazine + TV food production for The View) into the culinary world, why she left restaurants after just a year, and how she turned a solo hustle into a thriving business of private chefs.
We also get into:
- The reality behind the “Instagram chef” lifestyle
- What clients actually want (hint: it’s not fancy plated food)
- How to hire the right chefs for in-home work
- The business side no one talks about
- And the wildest requests she’s ever gotten (yes… including gourmet baby food delivery)
If you're thinking about becoming a private chef - or just want a behind-the-scenes look at this growing industry - this episode is packed with real talk, strategy, and insights.
Chapters
00:00 Intro
00:52 Meet Dara Lebinsky (Nourish Culinary)
01:28 From media career to culinary school
02:54 Getting laid off & entering restaurant kitchens
03:28 Why she left restaurants after 1 year
04:20 Discovering private chef work
05:15 Leveraging media + networking in NYC
06:10 Cooking for high-profile clients
07:20 Launching Nourish Culinary
08:17 Moving from solo chef → business owner
09:25 Scaling during COVID
10:15 Letting go & trusting a team
11:46 Growing to 25 chefs
12:18 Hiring, training & building a brand
13:19 “Hire slow, fire fast”
13:44 Misconceptions about private chef life
14:54 Social media vs reality
16:03 Business skills chefs don’t expect
16:28 Different types of clients
17:20 Dinner parties vs weekly meal prep
18:41 The reality of doing everything as a private chef
19:29 Respect for restaurant chefs
20:54 Food trends & what clients actually want
22:40 Why vegetables are the real focus
23:30 Meal kits vs private chefs
25:44 Wild client requests (baby food story!)
28:15 Cooking for athletes & private planes
29:48 Behind the scenes of food on TV
32:18 Building a healthy work culture
34:41 Breaking toxic industry cycles
36:26 Rapid fire questions (tools, mistakes, trends)
37:58 Outro
Brought to you by Back of House
Your most trusted resource for restaurant tech. Stop guessing and start making data-driven decisions for your business.
Learn more at: https://backofhouse.io/
Proudly Sponsored by, RestauRent
The no-fee booking platform helping restaurants and venues book private events.Try it risk-free (3 months free): https://bit.ly/soyouwanttorestaurent
Connect with the Podcast
Full Episodes: https://linktr.ee/soyouwanttorunarestaurant
Follow Claudia: @claudia.saric
Follow Spencer: @RestaurantSpenny
By Back of House5
88 ratings
So you want to launch a private chef business? 👩‍🍳
In this episode, we sit down with Dara Lyubinsky, founder of Nourish Culinary, to break down what it really takes to build a successful personal chef company; from cooking in New York’s high-pressure restaurant kitchens to serving private clients (including Eli Manning and Lorne Michaels) and scaling a 25-person private chef team.
Dara shares her unconventional path from media (Time Magazine + TV food production for The View) into the culinary world, why she left restaurants after just a year, and how she turned a solo hustle into a thriving business of private chefs.
We also get into:
- The reality behind the “Instagram chef” lifestyle
- What clients actually want (hint: it’s not fancy plated food)
- How to hire the right chefs for in-home work
- The business side no one talks about
- And the wildest requests she’s ever gotten (yes… including gourmet baby food delivery)
If you're thinking about becoming a private chef - or just want a behind-the-scenes look at this growing industry - this episode is packed with real talk, strategy, and insights.
Chapters
00:00 Intro
00:52 Meet Dara Lebinsky (Nourish Culinary)
01:28 From media career to culinary school
02:54 Getting laid off & entering restaurant kitchens
03:28 Why she left restaurants after 1 year
04:20 Discovering private chef work
05:15 Leveraging media + networking in NYC
06:10 Cooking for high-profile clients
07:20 Launching Nourish Culinary
08:17 Moving from solo chef → business owner
09:25 Scaling during COVID
10:15 Letting go & trusting a team
11:46 Growing to 25 chefs
12:18 Hiring, training & building a brand
13:19 “Hire slow, fire fast”
13:44 Misconceptions about private chef life
14:54 Social media vs reality
16:03 Business skills chefs don’t expect
16:28 Different types of clients
17:20 Dinner parties vs weekly meal prep
18:41 The reality of doing everything as a private chef
19:29 Respect for restaurant chefs
20:54 Food trends & what clients actually want
22:40 Why vegetables are the real focus
23:30 Meal kits vs private chefs
25:44 Wild client requests (baby food story!)
28:15 Cooking for athletes & private planes
29:48 Behind the scenes of food on TV
32:18 Building a healthy work culture
34:41 Breaking toxic industry cycles
36:26 Rapid fire questions (tools, mistakes, trends)
37:58 Outro
Brought to you by Back of House
Your most trusted resource for restaurant tech. Stop guessing and start making data-driven decisions for your business.
Learn more at: https://backofhouse.io/
Proudly Sponsored by, RestauRent
The no-fee booking platform helping restaurants and venues book private events.Try it risk-free (3 months free): https://bit.ly/soyouwanttorestaurent
Connect with the Podcast
Full Episodes: https://linktr.ee/soyouwanttorunarestaurant
Follow Claudia: @claudia.saric
Follow Spencer: @RestaurantSpenny