In this episode of Total Michigan, host Cliff Duvernois sits down with Casey Lowery, the President of Applied Innovation, a technology company based out of Grand Rapids, Michigan. They discuss the company's journey from a startup in the copier and printer industry to its explosive growth into a tech giant with a strong presence in various states. As part of a family-run business, Casey discusses his experiences stepping into different roles within the company and his transition into his current position as President. The discussion provides unique insights into how Applied Innovation maintained its customer-focused ethos while growing and diversifying their services. The company's unique culture, transition into the IT space, and their approach to customer service are all discussed, revealing a story of perseverance, strategic growth, and the power of a service-centric approach.

Links from this Interview:

Applied Innovation Website: https://www.appliedinnovation.com/

Children's Healing Center: https://childrenshealing.org/

Simon Sinek Start with Why Ted Talk: https://www.youtube.com/watch?v=u4ZoJKF_VuA

Atomic Habits Book: https://a.co/d/9TQiYwE