Darin Lewin joins us to share how he went from Hartford, South Dakota to co-building Mattress Firm’s largest franchise. His story is packed with lessons in sales, leadership, and the courage to bet on yourself.

Episode highlights:

• ⚡ “Transfer of enthusiasm” — the #1 sales advantage.
• ☎️ Phone still wins: Sell the appointment with energy and clarity.
• 🧭 Follow the steps: Skip the steps, skip the sale.
• 🧱 Value Zone strategy: Never get beat on price—own the narrative.
• 🎓 Recruiting that works: Internship pipeline and promoting from within.
• 👑 Luxury selling lesson: Start at the top and ask for the business.
• 🛠️ Saturday meetings that pay: If it doesn’t help someone earn more today, don’t hold it.