PoBO (Positive by Ownership) are a sustainable, premium quality streetwear brand based in London. All materials are certified eco-friendly and PETA Vegan Approved, the supply chain is ethical and they also plant one mangrove tree per product purchased. They really put their heart into every detail. Dario's inspiration came from the artists of ground zero. They wanted to hit the reset button on modern art and he is amongst those who believe that now is the time to do the same with fashion.

In this episode of the MenswearStyle Podcast we interview Dario Peluso, Founder of PoBO about the founding story of his premium sustainable apparel brand. Our host Peter Brooker and Dario talk about his love of art and music, creative process, positive impact, copyright, design inspiration, GOTS certified cotton, embroidery, sustainability, buyer behaviour, and changing consumer mindset. 

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Listen to 'Life Beyond Boxes Podcast' – the art of moving with ease and confidence!


Dario Peluso, Founder of PoBO / Premium Sustainable Apparel

Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.

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On a factory trip to Sri Lanka, shoe designer Will Verona was confronted with a shocking sight: a 50-meter high mountain of plastic waste. 'Trash mountain' would later collapse, with tragic consequences. Reflecting on his industry’s role in the environmental crisis, Will knew that something had to change. Determined to be a part of the solution, he began to explore the use of novel natural materials in his designs. 

PURIFIED is a London-based shoe brand creating 100% plastic-free footwear, solely from natural materials. 25 billion shoes are produced each year. Almost all are unrecyclable, destined to spend generations in landfill. The shoe industry’s reliance on synthetic materials and toxic glues doesn’t only lead to waste and environmental degradation - it compromises shoe quality and comfort. PURIFIED’s 100% natural shoes enable you to “Return to Earth” with every step, before they safely rejoin the natural cycle after years of wear. They go straight to the source - seeking the knowledge of farmers and craftsman who know our land best. Working together, they move away from the synthetic materials, toxic glues and industrial processes that characterise today’s shoe industry. 

Will Verona, Founder of PURIFIED / Biodegradable Durable Sneakers

Get Groomed are not your average barbers, they're your personal professional hair artists that cater to you in your preferred time, place, and style. They aim to revolutionise your grooming experience. Imagine not having to deal with stressful commutes, long lineups, or disturbing the peace and quiet of your much-loved home or cherished space like your office. They're all about tailoring the experience to your wants and needs, fitting right into your routine without any hassle. Get Groomed is all set to connect you with professional, highly skilled, and thoroughly vetted mobile barbers in your area. Expect the finest grooming services at your convenience, right at your doorstep. Whether you're after a fresh haircut, a luxurious wet shave, an expert beard trim, or something else entirely, they've got you covered.

Giuliano Dore, Co-Founder of Get Groomed / Mobile Barbers

The Project 080 sneaker is designed to look like a regular sneaker but with all the benefits of a barefoot shoe. Thick looking sole and dynamic design. Having a foot shaped shoe might be the most important quality of a barefoot sneaker because it keeps your toes in a natural position. OHNE PROJECT has a new designed sole that looks like a usual sole but gives all the benefits of a barefoot shoe. With less than 5 mm thickness it is ultra flexible and allows for a natural foot movement and sensory feedback to your brain. The idea to create  barefoot shoes came about when the co-founders simply couldn't find any beautiful sneakers that matched their style. Manel studied footwear design and Hanna studied textile engineering.

Each foot is made up of 26 bones, 33 joints and more than 100 muscles, tendons and ligaments. All of which work together to provide support, balance and mobility. Regular footwear can limit all of our feet potential and be the reason for common feet, back and joint problems. They can deform our feet resulting in conditions such as bunions, hammer toes, and fasciitis plantar. Barefoot shoes are also "zero drop" which means that the height from heel to toe is the same, this helps our body to stay in balance and have a correct posture.Moving + Packing Tips and Hacks, Real Estate & Life
Listen to 'Life Beyond Boxes Podcast' – the art of moving with ease and confidence!


Manel Garcia Prats, Co-Founder of OHNE PROJECT / Barefoot Sneakers

Kostüme makes the best cycling apparel money can buy, developed and tested on some of the most challenging cycling events in the world. The brand makes technically innovative cycling apparel focused on all-day performance, comfort and utility. Developed in the UK for the unique demands of Audax and multi-day long distance cycling, Kostüme products are equally at home riding events like GBDURO or Paris Brest Paris as your local café loop, where the exclusive artist designs will stand out from the crowd. Every Kostüme product is crafted from premium recycled materials and released in limited editions of 350, with each batch known as an Edit. Combined with a pre-order model, this innovative approach to cycling apparel production drastically cuts waste, and is just one example of their commitment to put environmental impact at the heart of every decision.

Kostüme was founded to challenge the status quo, developing stylish, durable and highly functional products to help you express yourself both on and off the bike, however you choose to ride. Every piece of Kostüme cycling apparel is manufactured in partnership with two of the leading independent European family-run factories, who combine decades of bleeding edge experience with a fastidious approach to sustainability and obsessive attention to detail. It's the brand's aim to be as rigorous and transparent as possible about the impact of their actions, and they're working hard to close the loop on truly circular production. Moving + Packing Tips and Hacks, Real Estate & Life
Listen to 'Life Beyond Boxes Podcast' – the art of moving with ease and confidence!


Ed Bartlett, Founder of Kostüme / Cycling Apparel

Sheep Inc. is a pioneering clothing brand that uses proprietary technology and supply chain innovation to deliver next generation knitwear essentials with a naturally carbon-negative footprint. Achieved by working with cutting-edge regenerative farms and supply chain partners that run on 100% solar power. Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garment’s unique digital fingerprint. Giving detailed information about the environmental impact and background about the farms and manufacturers. It even connects you with a sheep from the same farm the garment’s wool is from. Sheep Inc. aims to fundamentally change how we view and purchase clothing. Delivering best-in-class products with a unique customer experience and unparalleled sustainable credentials.

Co-Founders Michael and Edzard are both experienced founders and saw first hand the impact of fashion on the environment. So their journey didn’t begin from a single moment but a series of realisations that the fashion industry's footprint was too heavy a burden for our planet to bear. It was the understanding that they could shift the approach and thinking. To do more, be more. Influenced by both the majestic simplicity of nature and the complex web of our global ecosystem, they were inspired to create a brand that mirrors the balance between the two.Moving + Packing Tips and Hacks, Real Estate & Life
Listen to 'Life Beyond Boxes Podcast' – the art of moving with ease and confidence!


Dario Peluso, Founder of PoBO / Premium Sustainable Apparel

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