In this conversation, Kate Silveness emphasises the importance of building community over mere commerce. She discusses how trust plays a crucial role in business relationships and how creating safe spaces for connection can lead to more meaningful interactions. By focusing on like-minded individuals, businesses can transform their sales approach from transactional to relational, ultimately fostering loyalty and engagement.

Takeaways

* my destiny isn't to sell things to strangers, it's to build small safe circle of like-minded souls where people trust you before they buy. Right now the missing piece is community.

* trust is the foundation of any business.

* sales are about relationships, not transactions.

* creating safe spaces fosters genuine connections.

* like-minded souls amplify our impact.

* community drives engagement and loyalty.

* transformation happens when we connect deeply.

* businesses thrive when they prioritize trust.

* a strong community can enhance customer experience.

* relationships are the key to sustainable success.

Titles

* Building Community Over Commerce

* The Power of Trust in Business

Sound Bites

* "like-minded souls amplify our impact"

* "the missing piece is community"

* "people trust you before they buy"

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